Digital Marketing, E-Commerce
In the beginning of your new website project, Austin Digital develops a timetable that calculated for design, quality assurance, design, copywriting, and development. And only a handful of times does a B2B website usually launch on the pre-determined target date.
Let’s evaluate at 4 typical reasons why a B2B website launch is prolonged.
Not providing a dedicated project manager at your business.
Not providing a dedicated project manager at your business. A typical scenario occurs when a new person joins the website project team, without prior knowledge to how the web design process started. We advise clients against adding new team members to a web design project once it has already started.
As mentioned before, many pieces of a B2B web design project are reliant on other smaller pieces. A web design agency can not simply move on to a different part of the project while they wait for materials.
Missing due dates for input or providing reference materials.
Provide all the information you can at the start of the build, this dramatically reduces the time of the initial build. This holds true for B2B web design projects. It’s best to assign one or two people to be the main decision makers and the information providers on a project and to give them the authorisation to make the final call on design, copy, images, and such.
Many business underestimate the amount of time it takes build a website, so it’s important to be realistic about the effect it will have on team timetables. A design agency will do the massive lifting, but your feedback and contributions are important to creating a premium B2B web site that ensures your brand stand apart among the competitors.
Changing instructions or goals mid-way through a job.
It’s vital that each the website design company and the customer provide quick responses and keep in touch regularly. It pushes everything back a few days if responses on the web or the copy design is delayed by a few days. The days add up and your launch date can be delayed by several weeks if that occurs repetitively.
Way too many decision makers.
The best way to prevent any hold-ups is to assign a dedicated project manager with decision-making power to the B2B website development project. Having a dedicated project manager ensures that one person is keeping an eye on routines and has the capability to keep the project on track by getting timely feedback, gathering resources needed for the design agency, and making decisions to keep the project moving along.
This is a huge one and probably the most usual main reason website tasks are postponed. Normally, different stages of the website design must be finished before settling the upcoming phase. This implies a delay in the website design stage will postpone development.
In conclusion
Many items of a B2B web design undertaking are conditioned on other small parts. We suggest clients against including new team members to a web design project once it has already commenced. Often, a web design project is one more thing on an extremely congested timetable. The best way to prevent any hold-ups is to delegate a dedicated project manager with decision-making power to the B2B site project. Having a dedicated project manager ensures that one person is managing to keep an eye on calendars and has the ability to maintain the task on track by obtaining timely feedback, acquiring sources needed for the design agency, and making choices to keep the project moving around.
Digital Marketing, SEO
Social media has transitioned from obscurity to a place of prominence for individuals with access to a computer. Of the 3 billion users who actively access the internet, almost 2.1 billion have social media accounts. Studies show that social media usage is no longer limited to younger generations though, at 89%, the 18-29 age group is the highest consumer followed by 72% of users aged 30-49, 60% of 50-60 year olds and 43% in the 65 plus demographic. Social media usage continues to climb along with consumer reliance on smartphones and tablets. Websites like Facebook, LinkedIn, Twitter, YouTube, SnapChat, Instagram and Pinterest have become common household names. Social media has infiltrated our language and changed the way we communicate. We post, share, like, network, tweet, snap and pin our way through each day.
Growing a social media presence is an important, multi-faceted tool that enables businesses to reach the 72% of internet users who frequent social media sites. There are Social media enables businesses to identify their target demographic and focus advertisements directly to potential customers. In addition to reaching the right audience, businesses can evaluate the success of marketing efforts with real time metrics allowing them to make better decisions. Social media monitoring can position a business to lead, instead of follow, the industry by providing key insights into the competition.
Social media helps businesses build relationships with customers in a comfortable environment. It provides a valuable space to learn more about what customers want and how they feel about your brand. Research has indicated that regular connections with customers on social media increases customer retention and strengthens brand loyalty.
With more than 3 billion active users, social media and mobile social media have a noteworthy influence on retail purchases. Nearly 75% of businesses who marketed products on social media saw an increase in sales within the next 12 month period. Consider the impact of a single website, Facebook, where 47% of users reference the site as their primary source for purchasing decisions. It is easy to see the marketing potential of keeping a consistent online presence at the forefront of consumers minds. So when they are ready to make a purchase, they know where to turn.
Since consumers are looking to social media presence for information and purchasing decisions, it is understandable that over 67% of them rely on the same avenue for customer service needs. Businesses with a social media presence must provide 24/7 support and commit to timely responses to meet customer expectations. Financial gains for businesses that offer service via social media achieve a 7.5% year over year growth compared to 2.9% year over year growth without such service. Outstanding service is integral to business success since 86% of customers switch brands when they experience poor service. Further, negative experiences are often shared on social media making it critical to monitor activity and resolve quickly.
Social media is a key ingredient to increasing traffic to your website and improving search engine optimization (SEO). Search engines scan internet content and create indexes that are used in conjunction with ranking algorithms, a series of rules and calculations, to determine the order in which links are sorted in response to an internet query. A higher search engine ranking means your website URL will appear closer to the top position where it is more likely to be selected. The frequency in which a business URL is linked or shared on social media is a key factor for improving search engine results.
Embracing social media as an integral part of the marketing strategy will position businesses to realise increased success.
