WEBSITE INSIGHTS
What website design involves
Website design brings together information, visual decisions and the way people use a site.
Originally published 2020-06-02 · Updated October 2026
Understand the problem
The work starts with learning about the business, its audience and the information people need. A plan for pages and navigation gives the design a useful structure.
Design, build and review
A website needs readable content, appropriate imagery, consistent visual choices and working links. Reviewing on different devices helps identify issues before launch.
Maintain the result
A site can need updates as a business changes. Clear ownership of content, hosting and future changes makes ongoing maintenance easier.