WEBSITE INSIGHTS
Website design trends: a 2020 retrospective
This article was originally published as a look at website design trends. A useful design choice depends on the business and its visitors, not simply on a trend.
Originally published 2018-01-26 · Updated October 2026
Start with usability
Use readable type, clear navigation and layouts that work across screen sizes. Visual treatments should support the content and the actions visitors need to take.
Review an older design
If an established site feels dated or confusing, consider what can be retained and what needs changing. Keep useful content and plan redirects when URLs move.