Make use of white space.
A number of clients have complained that their site has too much white space and that this area should be used to advertise more of their services in the future, on more than one occasion. White space, however, is an essential element of good design. In order to make your content more readable, you should leave white space around the text, while at the same time allowing users to focus on the elements surrounding the text.
It is proven that there is a 30% increase in user attention when there is white space around text and titles. White space can not only create the feeling of freshness and openness on your website, but it can also help you communicate that feeling to your users if your brand matches those elements in the design of your website. It is important to keep in mind, however, that white space does take up space, so be aware of that as well.
In the event that you are trying to get a lot of content above the fold (above the first part of the page that is instantly visible without scrolling), it might be detrimental to have too much white space above the fold. You should always find a balance between what is most important at the top and some space for the image and/or text to stand out in order to be able to communicate effectively.
Improve the speed of your website.
Web users often feel frustrated when a page takes too long to load on the web due to the fact that it takes too long to load. Thanks to mobile devices, people are now able to access content all over the world on a variety of different platforms. They expect quick results when they browse the web or watch television on their laptops at Coffee Club while browsing the web.
If they do not receive it, they will most likely bounce if they do not receive it. A slow page load results in a user’s frustration due to the interruption of their experience caused by a slow page load. It is common for users not to be able to wait for a long time.
The bounce rate of your website can increase by 30% if there is a delay of five seconds in loading the page.
What are the next steps you need to take? See what your score is and find out what you need to do to improve. If you want to know how fast your web pages are, Google offers a free service that will let you know that information. You will also notice an improvement in your mobile and desktop load times as a result of Google’s suggestions.
By compressing all your images before loading them on your website, you will be able to speed up the loading process. Due to the size of the image file, it is common for a page to load slowly as a result of the size of the image file.
Make your call-to-actions attractive.
Your customers are already familiar with the visual cues that you use to determine what content is most important to them. With clear calls to action (CTAs) that are clearly marked with action words, your website users will be able to more easily navigate your website.
It is important to consider color psychology when creating buttons for your website. According to a study by Maxymiser, color variations and action messaging on the Laura Ashley website boosted click-throughs to the checkout area by 11% as a result of color variations. A different color evokes a different message depending on the context in which it is used. You should choose your colors wisely depending on the message you want your users to take away from your design (trust, experience, intelligence, etc.).
Additionally, you should pay attention to the words that are used on your buttons, as well. If you want to entice the user to act, you should include a verb or action word in your message. In order to choose the right words or psychological triggers to use in communication, emotional identification is crucial. There will be no action taken if there is no emotional connection between the parties. Thus, it is imperative that you use words that are bold, action-oriented, and timely in your communication.
Differentiate hyperlinks.
When you add a link to a page, you are telling the user that the link is what you want them to click on. In order to identify links, it is important to use visual cues. Text that is different colors and that is underlined catches the attention of the reader and lets them know that the link needs to be clicked.
As far as hyperlink differentiation is concerned, there is no need to reinvent the wheel when it comes to it. There is nothing better than sticking to convention when it comes to this kind of thing. The most simple way to test the effectiveness of your links is to blur the design and remove color from them.
When hyperlinking, it is important to consider the link’s length. When the title of the link is longer, it is easier to identify the link.
With bullet points, segment important information.
In a bullet point format, users can locate all the information they are looking for quickly and easily, including benefits, ways that they can solve their problems, and key features of a product/service. As a result, you will be able to make your propositions more attractive and at the same time, your users will be able to get all the information they need about what you are offering. You are not limited to taking a simple circle as your route when it comes to choosing a route.
Icons are a great way to get creative with your bullets and help the reader understand your message in a more concise way. There are literally hundreds of icons out there that you can use. Do you know why we are doing this? Is it for any particular reason? You are forced to focus on the most important points if you get rid of specifics and terminology.
Images should be used
There is no doubt that the Internet is becoming more intelligent and faster at judging the websites of companies before making a decision whether to browse further or not. In the case that someone is viewing your site for the very first time, they are probably going to pick out a generic stock photo they have already seen somewhere else or one that resembles the non-personal style of stock photography that they have seen elsewhere. Stock photography can lead to a loss of trust, as well as making you appear generic and not unique when you are using it. As a business, you are also affected by these associations on a daily basis.
What can be summarized in a nutshell? Despite the high quality of stock photography, it fails to establish a connection between a brand and its target audience despite its high quality.
With stock photography, you will not be able to convey your brand, services, and products in a manner that is as effective as you would like. It is only a matter of time before you are able to achieve this by using your own images that speak clearly to your potential customers at the same time. You should provide your users with a visual break from the text on your website, by strategically placing images on your website in order to provide them with a visual break from the text, but make sure the images are both relevant and not generic.
Headings should be well-written and well-designed.
It is important to consider your potential customers when creating your headings and content. It is also important to include keywords in your title so that your message is able to reach the right audience.
You can significantly improve your search engine ranking if you choose the right heading for your article and make it stand out from the crowd. There is a general rule that search engines give more weight to headings than to other content. Additionally, headings are a great way to help your users navigate your site, making it easier for them to find the content they’re looking for.
Consistency is key when creating a website.
Keeping everything consistent means making sure that everything is in line with each other. Many factors must be considered, such as font choices, color schemes, button styles, spacing, design elements, illustration styles, and image choices, among others. For the design of your website to be cohesive between pages and on the same page, everything needs to be themed so that it flows seamlessly from one page to the next.
Whenever a user navigates through your website, they should be aware that they are still on your website, so that they can receive a beautiful experience while navigating through it. If you make drastic changes in the design of one page to the next, your users may feel lost and confused.
If I am navigating through a site with inconsistent information, I often ask myself, “Am I in the right place?” It is usually when I do this that I leave. Inconsistent designs, according to users, lower the quality of your products and services, and as a result, they affect sales.
Keep an eye out for 404 errors.
The user will punish you for soft 404 errors (page not found), regardless of the fact that search engines do not punish you severely for these errors. A user expects that clicking on a link or an image will take them to their next destination as soon as they click on it.
It is likely that your users will rethink spending time on your website if they encounter a 404 error page (since they may be able to find a faster result somewhere else). The user’s journey on your website is disrupted significantly when they encounter 404 errors, which are just as frustrating as slow page loading times when it comes to the user’s journey.
Using Google Webmaster tools, you can check to see if there are any 404 errors on your website.
Make your site mobile-friendly and responsive.
We are now able to be mobile thanks to the advancement of technology. Additionally, websites also play an important role in the evolution of this industry. Your website needs to be mobile-friendly and easy to navigate regardless of what type of device your visitors use to access your website.
It has been several months since Google began penalizing websites that are not mobile-friendly. This means that responsiveness is becoming more important as time goes on. This is the most effective way for you to improve the usability of your website. In case you are unsure whether your website is compatible with mobile devices.
Following these tips will help you to make your website more user-friendly without having to spend thousands of dollars on a complete redesign in order to make it more user-friendly. Contact us if you need a good website rebrand or looking for a new website build.