WEBSITE INSIGHTS
Practical tips for a better website
A clear website helps visitors understand the business, find useful information and decide what to do next.
Originally published 2022-11-07 · Updated October 2026
Make content easy to scan
Use descriptive headings, short paragraphs and enough space around elements. Put important details in plain language.
Keep navigation predictable
Use clear menu labels and links, make contact details easy to find and ensure buttons describe the action they take.
Test and maintain
Check the site on different screen sizes, review links and forms, and update information when the business changes. Use suitable image sizes and meaningful page titles.