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Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

Purchasing a new domain best practices

Regardless of what domain name you essentially decide  on, you might want to consider some of Austin Digitals top tips to think about when naming your new business:

Your domain name really should be as brief and short as possible.

Reduced name domains are actually less complicated for direct-type ins, don’t spillover text on your business cards, and could be thoroughly obvious in search engines, and are social friendly (they can be easily shared from someone to the next).

Do not buy a dropped domain.

except if you aware of the record of the domain name. You may inherit harmful consequences or negative affiliations, from the previous owners. Even though the domain may have been scrubbed in google search engine ranking algorithms, you can imagine that the back links to that site were not beautiful.

Don’t put hyphens in your domain.

They are very easy to forget and confuse your consumers and your traffic may divert to the version of the domain names in which don’t work with hyphens.

Don’t use domains that reach all related to someone else’s brand.

This is unlawful and can get you in hot water quick if an individual discovers and chooses to file a suit against you. Any brand equity that you build into the domain will be lost as quickly as you get that desist and cease notice.

Use key phrases or Keywords.

if in any way possible. Even if there is small Search Engine Optimisation value to a keyword-rich domain, it will build better SEO key words linking to your domain affiliations with your clients.

However don’t use to many in your domain choice, as this will negatively affect your ranking.

Consider your social presence. If you’re naming a new business.

It is ideal to make sure you can get some other social media accounts with the exact same company name. Just before you settle on the domain use KnowEm.com to search the most popular social media handles and names to see if your brand name is still available.

Acquire similar domain names.

If they are offered, to keep any individual from buying our your brand domains, purchase easy misspells and other popular names associated with your business, It may be expensive to start buy it may save you thousands later on once you have increased a brand and the domain squatters can’t leverage your domains against you for high prices.

Because it might be available, don’t settle for the.co domain of your brand. Although, there are many prominent products and business like angel.co, pocket.co and calendar.co they nonetheless likely eliminate large amounts of quality traffic to the.com versions of their domain which are totally irrelevant to their service.

Study your competitors’ sites

If you want to set your business apart from your competitors, then you need to know what you’re up against. Take a look at the websites of other businesses that offer similar content, products or services. See what kind of deals and proposals they present to their customers so that you can provide comparable prices and products. Examine how your competitors use their sites and try to make your site better. Competition is fierce among almost any industry. You have to be willing to research your rivals in order to put your business ahead in terms of Internet traffic.

A website can make or break your business when you’re relying on it to inform your customers. Having a boringly designed site that’s plagued with problems is a surefire way to kill sales and prevent page views. However, creating a website that’s beneficial to your business is easier than you might think. With these simple tips, you can design a site that will draw in your target audience and maximize the potential of your company or organization. Whether your goal is to increase sales or just bring in more readers, a well-crafted website will accurately represent your company and set your business up for success!

Make it well organised

Having a website doesn’t do your business any good if your customers can’t find what they’re looking for. Make sure that you properly organize the layout of your site so that readers can sort through it with ease. Large print and well-placed tabs can help your viewers get to the pages they’re looking for more easily. Remember that frustrated customers won’t invest much time in researching your company’s concept or the services you offer. Plus, you can almost guarantee that those annoyed readers will never return to your site. Good organization is crucial if you truly want to build up any type of clientele or a decent following for your business.

Update content often

Most businesses don’t just want customers; they want repeat customers. The same goes for your website. If you want people to view your website again and again, you have to give them a reason to come back. Try to change something on your website as often as possible. If you sell a product, write posts about daily promotions or specials you’re offering, as well as any new items available for purchase. You might also inform page viewers about the latest features on your site or improvements within your company. Even book reviews or journal articles that somehow relate to your business can flesh out your website. Adding content that’s of interest to your readers will be engaging and prevent your site from seeming too mundane. Sometimes all it takes is a little creativity to increase page views.

Keep it professional

When developing a business website, it’s important to make sure your graphics, colors, fonts and content are all of good quality. Your design elements should reflect your professionalism so that anyone visiting your site will be assured you know what you’re doing. If you don’t feel confident in your design abilities, consider hiring a web designer to help you craft something that suits your style and is appropriate for your business model. Also, refrain from posting any personal content that doesn’t directly relate to your business. Maintaining a professional tone will help you convey your expertise.