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Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

Digital Marketing Solutions with Austin Digital

 

Drive more traffic to your website with our digital services.

Google Ads

Pay per click (PPC) advertising is a great way to generate immediate traffic to your website. Unlike organic search, PPC can show results very quickly.

It’s one of the most effective digital channels because it allows you to reach your target consumer at the right time with the right ad, and you only pay when an interested person clicks.

Remarketing

With remarketing your ads pop up on a customer’s browser after they go to your website or search for a particular keyword.That means you can target people who’ve visited websites that are highly related to your product including your competitors. It’s one of the most cost effective ways to drive leads from price per click.

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11% of brands use retargeting methods to gain their competitors customers

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56% of companies use retargeting to gain valuable customers

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43% of companies use retargeting to increase brand awareness

Social Media

An active social media programme helps to raise the profile of your business and improve engagement with customers.

It’s also a key ingredient in improving search engine optimisation (SEO) and driving more traffic to your site. Social media should be an integral part of your marketing strategy.

Social Media

An active social media programme helps to raise the profile of your business and improve engagement with customers.

It’s also a key ingredient in improving search engine optimisation (SEO) and driving more traffic to your site. Social media should be an integral part of your marketing strategy.

MailChimp Newsletters

MailChimp Newsletters are one of the most undervalued but effective weapons in your marketing arsenal. MailChimp Newsletters help you say “top of mind” with your customers, establish your expertise, and trigger buy events at a fraction of the cost of actual sales calls.

Plus, you can ensure that all of your customers and prospects are being informed of your products and services on a regular basis.

MailChimp Newsletters

MailChimp Newsletters are one of the most undervalued but effective weapons in your marketing arsenal. MailChimp Newsletters help you say “top of mind” with your customers, establish your expertise, and trigger buy events at a fraction of the cost of actual sales calls.

Plus, you can ensure that all of your customers and prospects are being informed of your products and services on a regular basis.

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