Digital Marketing solutions
Drive more traffic to your website with our digital services.
The steps we use to empower growth for your business in the digital sector.
After a discussion about your goals we conduct an audit on your current marketing . This generally involves how your website design, landing pages and calls to action work together, plus more complex factors like your SEO score, backlinks and speed tests. One of the most overlooked factors we see new start-ups ignore is how their brand looks on mobile and social media. Once we have all these issues compiled we then develop a custom marketing strategy tailored to your needs.
Here are some things we look at to boost your brand awareness:
Pay Per Click Advertising
Setting up your own advertising is hard and confusing! Our marketing specialists can set up your PPC ad campaigns, highly effective in putting you in front of your customers. Don’t waste your valuable time and resources with bad web traffic. We know how to find the people who are most likely to be interested in your products and who are ready to buy. We can help with pay per click advertising on Google, Instagram, Linkedin and Facebook.
Search Engine Optimisation (SEO)
You could have the greatest product or service on earth and a slick-looking website, but if your SEO is not done to a high standard your customers won’t find you online. We can monitor and check your SEO to see how you perform. We look at and adjust keyword rankings, meta tags and descriptions, Alt image tags, Google search console, sitemaps, and correct Google tracking methods so you know exactly where and when you are getting traffic. The reason analytics and tracking is so important is to determine where your website traffic is coming from and how your customers are interacting with you. We use Google Analytics, Google Tag Manager and Google Search Console to gather important and useful data about your target audience and install Facebook pixels to gather audience info, which helps in creating custom audiences.
Google Ads
Pay per click (PPC) advertising is a great way to generate immediate traffic to your website. Unlike organic search, PPC can show results very quickly.
It’s one of the most effective digital channels because it allows you to reach your target consumer at the right time with the right ad, and you only pay when an interested person clicks.
Remarketing
With remarketing your ads pop up on a customer’s browser after they go to your website or search for a particular keyword.That means you can target people who’ve visited websites that are highly related to your product including your competitors. It’s one of the most cost effective ways to drive leads from price per click.
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11% of brands use retargeting methods to gain their competitors customers
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56% of companies use retargeting to gain valuable customers
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43% of companies use retargeting to increase brand awareness
Social Media & Video Marketing
An active social media programme helps to raise the profile of your business and improve engagement with customers.
It’s also a key ingredient in improving search engine optimisation (SEO) and driving more traffic to your site. Social media should be an integral part of your marketing strategy.
MailChimp Newsletters
MailChimp Newsletters are one of the most undervalued but effective weapons in your marketing arsenal. MailChimp Newsletters help you say “top of mind” with your customers, establish your expertise, and trigger buy events at a fraction of the cost of actual sales calls.
Plus, you can ensure that all of your customers and prospects are being informed of your products and services on a regular basis.
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Ready To Get Started?
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