Austin Digital helps you grow and adapt your business in a new and ever-changing digital era.
We are a New Zealand based digital growth agency with team members working across the country.
Before planning your website, it’s critical you have clear brand positioning and a goal in mind.
Whether your goal is to build brand awareness, get more leads or just refresh your current brand, it all starts here.
The digital landscape continues to define how we as customers and business talk to each other. If you already have a website, chances are the techniques that you used to start your business will have evolved big time, and if you were to use those same tactics now, you’re just going to get lost in Google’s algorithm.
We’re here to help you connect with your consumers with B2C and B2B practices. We’ll start by identifying your goals through an in-depth process of asking meaningful questions and sharing insights.
Our creatives and digital marketing specialists work collectively on every project, every step of the way, to boost your profile.
The custom audiences we develop will be specific to what you do, so you don’t lose money targeting customers that have no interest in what you offer.
We are fully trained and up to date with the latest web development and web design practises.
At Austin Digital we focus on what’s most important to your business. Branding and your digital presence is more than just a name or a logo. Our mission is to provide creative assets and solutions that get you seen by your customers. We craft your visual identity to develop your complete brand strategy, going beyond digital to provide a complete brand and marketing plan.
Our unique design style will help you attract, engage and convert customers, and we optimise your website in line with Google page insights and speed indexes
Talk to us to start your growth marketing plan.
Not sure what to do?
FREE is good. Book a consultation with Marilyn and get a FREE website design makeover! We’ll meet with you, agree on requirements, and then design a free, no obligation makeover of your website.
The new design will be online so you’ll be able to see it the way the world sees it.
The steps we use to empower growth for your business in the digital sector.
After a discussion about your goals we conduct an audit on your current marketing . This generally involves how your website design, landing pages and calls to action work together, plus more complex factors like your SEO score, backlinks and speed tests. One of the most overlooked factors we see new start-ups ignore is how their brand looks on mobile and social media. Once we have all these issues compiled we then develop a custom marketing strategy tailored to your needs.
Here are some things we look at to boost your brand awareness:
Pay Per Click Advertising
Setting up your own advertising is hard and confusing! Our marketing specialists can set up your PPC ad campaigns, highly effective in putting you in front of your customers. Don’t waste your valuable time and resources with bad web traffic. We know how to find the people who are most likely to be interested in your products and who are ready to buy. We can help with pay per click advertising on Google, Instagram, Linkedin and Facebook.
Search Engine Optimisation (SEO)
You could have the greatest product or service on earth and a slick-looking website, but if your SEO is not done to a high standard your customers won’t find you online. We can monitor and check your SEO to see how you perform. We look at and adjust keyword rankings, meta tags and descriptions, Alt image tags, Google search console, sitemaps, and correct Google tracking methods so you know exactly where and when you are getting traffic. The reason analytics and tracking is so important is to determine where your website traffic is coming from and how your customers are interacting with you. We use Google Analytics, Google Tag Manager and Google Search Console to gather important and useful data about your target audience and install Facebook pixels to gather audience info, which helps in creating custom audiences.
Web design and Web Development
There are lots of companies that build websites. Many are little more than a landing page with contact information. Maybe they have a cool image which takes a year to download because they haven’t optimised the site for anything, let alone speed.
So it’s really important that you look at the bigger picture at the start. We’ll ask some fundamental questions such as What is the goal of your website, How does the future look for your website, What is the bare minimum build involved and when can we get your website live. We look at your current brand, focus on your KPI’s and take you to market.
In a perfect world, visitors will browse your website and better yet, buy. You don’t want them leaving after a few seconds. So every detail of your website should play a part in converting visitors to customers. Our web developers work hand in hand with our UI/UX designers in creating a cohesive design that makes the experience of visiting your website easy and enjoyable.
Passionate about websites, we want you to love the look of it. But we also want your website to achieve great conversion rates. Our UX design strategies will help visitors convert. Our services include creating landing pages, integration of newsletter databases, CMS integration likes Salesforce and Hubspot. We also focus on responsive web design for usability, fast load times and readability. And of course, you’ll want to make updates to your website yourself, so we provide training and support in changing your own website content, so you can keep it up-to-date, fresh and moving.
In a world that is run by digital presence, your business can be hugely successful or it can get lost in the endless pages of Google results.
If your digital marketing strategies are on point and are engaging clients, more and more clients will begin to find you online. When done correctly your digital marketing plan will accelerate your business growth. Visitors who love your website because it’s cool and works well, will get them coming back for more AND telling their friends about your website or service.
Sadly, a lot of companies fail in these areas. A poor website design or lack of SEO strategy hurts their overall business. At Austin Digital we focus on creating interactive design services with offices in Auckland and Tauranga. We offer one of the best web design services in New Zealand with competitive prices. And as Bill Gates once said “Content is King” so if you need affordable copywriting we can help get the right message in front of your audience. We begin with your brand story and innovative storytelling that will define and develop your brand strategy and reach the right people.
As well as your digital presence it’s important that your brand maintains a good presence in other media, too. Print should play a vital role in your presentation as customers are looking at the overall appeal of your company. People love packaging, it’s something that your customers can hold and feel, so the quality will need to match that of your business. Austin Digital’s experienced graphic designers can create wonderful designs for logos, business cards, and all types of packaging.
Our logo design services help communicate the overall impression of your business at first glance. The first step we undergo is research of your business and your competitors to give us a clear indication of how you will attract a clear target market and form an emotional connection with your customers. Good graphic design adds value to your business and should not be overlooked. We work with startups, established companies of all industries in any location. We provide tailored graphic design services to all.
Video & Motion design.
Often a video can help explain your product or service to potential customers when only words can’t. We write, design and develop explainer videos that achieves awareness of your brand. They are highly effective on landing pages and social media.
Video can be used in the following:
- Facebook, Twitter & YouTube
- Your website homepage
- Email newsletters and eBooks
- Sales and conference presentations
- Instagram Advertising
- LinkedIn company profile videos
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