Does your business need a website?
The answer depends on how your customers find you and what information they need. A straightforward website can give them a reliable place to learn about your business.
WEBSITE INSIGHTS
Ideas for a useful website
Practical notes on websites, makeovers and search.
What a business website can do
A business website can bring your services, useful information and contact details together in one place.
Make your website easier to find and understand
A useful website and clear search information help people understand an organisation and its services.
Choosing images for your website
Images should help visitors understand the business and support the information on the page.
A straightforward website design process
A website project starts with a conversation about the business, its audience and what the site needs to do.
Good user interface design for websites
A website interface is the collection of pages, menus and controls people use to find information and take action.
Practical tips for a better website
A clear website helps visitors understand the business, find useful information and decide what to do next.
When might your website need a makeover?
A website makeover can be useful when your current site no longer reflects the business or makes common tasks difficult.
Make your homepage explain your business
Your homepage should give visitors a clear starting point and help them understand what you offer.
What website design involves
Website design brings together information, visual decisions and the way people use a site.
Website design trends: a 2020 retrospective
This article was originally published as a look at website design trends. A useful design choice depends on the business and its visitors, not simply on a trend.
Why websites use HTTPS
HTTPS encrypts the connection between a visitor's browser and a website. It is a basic part of setting up a modern site.
Keep a website project moving
Clear decisions and timely feedback help a website project move from planning to launch.
Choosing and managing a domain name
Your domain is the address people use to find your website and may also be part of your email addresses.
Mobile-friendly websites and search
Mobile usability is part of making a website useful to people who arrive from search.
Choosing image formats for your website
The right image format depends on the picture, the quality you need and where it will appear.
Five ways to check your website on mobile
A useful mobile website should make the same important information easy to find on a smaller screen.
Why a business website can be useful
A website gives your business a place to explain what it does and how people can get in touch.
A practical first website for a small business
Starting a website project can feel unfamiliar. Begin with the information your customers need and the actions you want the site to support.
Help your website load efficiently
A page that takes a long time to appear can make it harder for visitors to use a website, especially on a slower connection.
Learn from other websites in your industry
Looking at other websites can help you identify what customers may expect and where your own site can be clearer.
Organise your website content
Visitors should be able to find the information they came for without having to work through a confusing menu.
Keep your website content up to date
Your website should reflect the services, contact details and information your business offers now.
Keep your website consistent and professional
A consistent website makes information easier to read and gives visitors a clearer picture of your business.