NEW

Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

In our connected world not having a website could place your business at a serious disadvantage. According to Business NZ more than half of New Zealand’s small businesses still do not have one.

Among surveyed companies only 41 per cent of small and medium-sized enterprises have a business website. The numbers are even worse for social network participation — less than a quarter have a social media presence.

But this situation could already be changing. According to Business NZ chief Phil O’Reilly if small businesses have plans to remain competitive they should seek to establish a website.

“Increasingly, businesses do need them and not just any old website either, but a pretty professional effort (…) If you don’t have a website and if you’re not investing in it sufficiently then I think you’re missing out competitively”.

Adam Ferguson, the spokesman for MYOB, noted that a common problem for small businesses was scarcity of time. Companies with lack of relevant experience were also afraid of the unknown.

“They really don’t know enough about web development to really start the planning process,” Ferguson said.

The attitude is different in different industries and certain sectors are falling behind others. 80 per cent of manufacturers and wholesalers have a website, but only a third of trade and construction firms have one. With primary sector firms it’s even worse. Just a quarter of them have an online presence.

Ferguson states that companies with websites are more connected to their customers. Such firms experience growth in leads and an improvement in the company’s image.

Meanwhile, Andy Blackburn, New Zealand Innovation Council director, motivates small-business owners to grow their business and work on their customer service, including online. “I think they’re caught in a paradigm of seeing their business as a local business,” said Blackburn. “I think it’s fear of the unknown and perhaps a comfort with how things work right now.”