WEBSITE INSIGHTS
A practical first website for a small business
Starting a website project can feel unfamiliar. Begin with the information your customers need and the actions you want the site to support.
Originally published 2014-07-03 · Updated October 2026
Keep the first version manageable
A concise introduction, clear service details and an easy way to contact the business are useful starting points. Add further pages when they have a clear purpose.
Know the ongoing details
Discuss who owns the domain, where the site is hosted and how future changes will be handled. Keep a record of the relevant contacts and renewal dates.