WEBSITE INSIGHTS
Help your website load efficiently
A page that takes a long time to appear can make it harder for visitors to use a website, especially on a slower connection.
Originally published 2013-12-11 · Updated October 2026
Start with the largest files
Check image dimensions and formats, remove assets that are not needed and avoid loading unnecessarily large files on small screens.
Review scripts and hosting
Look at the scripts and third-party features a page loads, and keep only what serves a purpose. Choose appropriate hosting and test the page under realistic conditions.
Measure the experience
Use a reputable performance tool to find the largest delays, then retest after changes. Results vary by device, network and page content.