Our Website Design Process from start to finish

by | Web Design

Hi there! At Austin Digital, we’re thrilled when our clients entrust us with their custom website design projects. We understand that your website is the face of your business and we want to ensure that it represents you in the best possible light. To get started, we kick off the website development process with a thorough website design briefing meeting where we’ll cover your business and marketing objectives, target market, and all aspects of your desired website look and feel, including colour, functionality, content keywords, and favoured writing style.

Once you’ve approved the design brief, our graphic designer will get to work creating a masterpiece of a homepage which we’ll send to you as a live link so you can see what it would look like as a real website. When you’re happy with the homepage, we’ll complete the remaining designs.

One thing that sets us apart from other web design companies is that we include copywriting in all our website packages. To write great copy, we really have to understand your business and undertake a detailed keyword research exercise to find out what search terms people are using to look for your goods and services online. Our copywriter will then insert these keywords in the correct places within the text while ensuring it still reads well. This is quite a skill, but it’s the basis of great SEO.

When you’ve approved the designs and page copy, our talented website developers will turn it into reality and build the website in one of our Content Management Systems.

We offer pre-designed packages too. With our Flexi Starter Package and packages using a pre-developed design, we bypass the design brief and design approval stages and go straight to copywriting and content upload.

SEO is important to us, and we include on-page SEO in all our website packages. With our on-page SEO process, we ensure that the top level pages on your website are fully optimized. This includes adding page titles, page descriptions, headings, internal page links, and inserting your keywords in the correct places.

When the on-page SEO is done, we’ll send you a link to the website on our development server so that you can review the website, test it, and approve it before we make it live to the world.

At Austin Digital, we pride ourselves on our customer service. Once we’ve launched your website, we’ll give you advice on what to do to keep it fresh and provide you with ongoing support. By that time, we’ll also be quite the experts in your business, which we think makes us the best place to help you develop an online marketing strategy to promote your website. This often includes a mix of paid online advertising such as Google Ads and ongoing SEO.

For our Flexi Starter Website Development Process, we start by taking a detailed brief from you and confirming all the information we’ll need. We’ll then send you links to pre-designed templates that we’ve shortlisted for you, and you choose the one you like. We’ll build the website in our content management system using the design template you chose, which we’ll customize around your logo and branding.

The website concept will be presented to you for you to review, revise, and approve. We’ll undertake a keyword research exercise and present our findings to you with our recommendations for on-page SEO. If you decide you’d like to have some pages professionally written, then we’ll brief our copywriter at this stage.

Content can then be loaded, and we’ll provide training. Once all the content has been loaded, we’ll complete our on-page SEO to make sure your website is Google-friendly and hits the ground running. When you’re happy with the website, we’ll make it live for you and set up your Google Analytics account so you can test and continuously improve your website’s performance.

Wordpress Hosting

Austin Digital is a WordPress hosting service committed to providing fast, secure, and reliable hosting plans tailored to individual needs, with expert support and advice to ensure a hassle-free experience and optimal WordPress performance.

Website Design

Austin Digital are WordPress website design specialists. We build professional websites, builds, and maintains websites. We create responsive and functional websites, using the WordPress CMS.