Three tips to consider when planning your new ecommerce website

by | E-Commerce

There is no better time than now to build an ecommerce website. Today, companies of all sizes can participate in the online marketplace without being hampered by overly technical, strenuous processes.

Today, the key to a great ecommerce website is functionality and iteration. Design quick prototypes of the essential pages. Your team can help you make changes by testing them out together. Introducing a brand new look will allow you to collect first-hand feedback from your customers. The number of projects you’ll have to carry out when it comes to design will always be high, whether it’s conversion optimization, landing pages for new products, or seasonal promotions.

Here are three tips to consider when planning your new ecommerce website

1. Buying decisions are triggered by needs, whether they are B2B or B2C. These needs, however, are motivated by different factors.

It is important to understand that the B2B customer intent comes from a group of other people that are defining business priorities and backing their intentions (stakeholders, teams, customers, end-users). Since there are many people to please, product research timelines are longer, and requirements for evaluating a product are more detailed because there are so many people to please. The goal of B2B ecommerce websites is to convert top-of-funnel visitors into prospects and inbound prospects into customers once those prospects have been converted. convert them into customers. Online marketing strategies (email, eBooks, social media, online demonstrations) are used as well as offline sales strategies (phone consultations, in-person demonstrations, etc.).

Unlike B2B shoppers, B2C shoppers act quickly. The average time spent at every stage of the sales life cycle is shorter for most shoppers, who also compare product specs and prices. B2C buyers are more susceptible to cognitive triggers, activated by our bias, than B2B buyers who spend more time evaluating and considering data-driven products:

2. The purchasing process.

End-users and purchasing agents/decision-makers are more involved in the B2B buying process. Content, interactive on-site tools, and supporting marketing assets make up an ecommerce website that informs, supports, and demonstrates how your products can meet all of the organisation’s needs. Do not aim for an immediate sale, but rather to generate leads.

Purchase decisions in B2C are often influenced by emotions and events. The majority of B2C consumers are constantly evaluating products and exploring products. Almost immediately after discovering a good offer, they grab it. This sense of urgency should be tapped into by B2C ecommerce websites.

3. Experience for the user.

There is no doubt that user experience is equally important for B2B consumers as it is for B2C consumers, but there are differences in intent and purchase process that must be considered. There are five main differences between the UX requirements of B2B websites and those of B2C websites based on Austin Digital’s research:

To support long sales and decision-making processes, B2B designs must accommodate longer content.
Those who decide (decision-makers) and those who use the product (end-users) are the two targeted audiences for all B2B content.
Regulatory requirements, integrations, capabilities, and integrations with B2B products need to be outlined clearly.
Price-conscious customers are found in both B2B and B2C markets. There are, however, more complex pricing scenarios in B2B. To facilitate decision-making, provide different pricing ranges, variations, or pay-per-use scenarios to B2B buyers.
In the same way as B2C stores, B2B websites cater to a variety of customer segments. These segments include companies of all sizes, industries, and operational budgets. A B2B website should offer a more diverse, audience-based navigation so that it can reach a wider range of potential customers.

To provide an exceptional user experience, B2B organisations must invest in improving their website’s design and appearance when designing an ecommerce platform. The following methods can be used to accomplish this:

An easy-to-use interface. There must be an easy way to find everything on the website. In order for a customer to make a purchase, the site needs to be quick and convenient for them to view.
Reviews. It is possible to reach a broader audience by presenting a diverse selection of customer and logo reviews and testimonials.

CTAs (Calls to Action). What do you do when a customer shows interest in your product? Lead generation and profitability can be raised by designing CTAs that draw attention and point consumers in the right direction.

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