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Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet.

Last year, Google started using mobile-friendliness as a ranking signal on mobile searches. Google announced the beginning of a rollout update to mobile search results that increases the effect of the ranking signal – to help your users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by these updates.

Editing your site to work on mobile platforms is no longer viable. It is now a necessity to upgrade your website to keep in line with your competitors. Speak to us today about resolving this issue and getting your website mobile ready and also boost your traffic in the process!

Give me a call today if we haven’t already made your site mobile responsive!

Some site owners have googled their sites running routine traffic audits and discovered that Google had added a warning below their search result. The warnings in general read “Your page is not mobile friendly.”

Many older website sites were designed for viewing on computers. The way that a smart- phone or tablet displays websites is different. Because of smaller screen sizes and different operating systems, certain websites appear in a more linear style when viewed from a mobile device. While this is sometimes not an issue, in most cases websites can be rendered unworkable by the difference in display.

If you are among this group, please put your mind at ease. The warnings are only visible to the site owners, themselves. Google determines the site owner by keeping track of your IP and matching it against the IP from which the site has been edited or published. Those from other computers who run the same Google search will still see your site in the same place in their results, but the warning will not be there. This is not a deterrent for your customer base. It is simply an experiment Google has undertaken to see if the warnings will increase mobile friendliness from already established websites like yours.

However, if you are seeing this warning regarding your website, the warning being hidden from searchers doesn’t solve your primary problem. The concern many website owners have is that the warning will prevent people from viewing their website. In fact, the warning is a useful heads up that your site is unworkable from a mobile device.

With most searches now coming from mobile devices, you want to be sure that those who find you on their tablet or smart phone are going to be able to retrieve all the same features and information as those who use a laptop or other computer. Most people, when they click on a non-mobile friendly website from their mobile device will see a jumbled mess of unclickable and unreadable content. When this happens, they are more likely to move on to one of your competitors’ websites than they are to seek out a desktop computer to view your website from for a better experience.

Give me a call today if we haven’t already made your site mobile responsive!