WEBSITE INSIGHTS
Mobile-friendly websites and search
Mobile usability is part of making a website useful to people who arrive from search.
Originally published 2017-03-10 · Updated October 2026
Make the page usable
Use a responsive layout, readable text and appropriately sized controls. Important content should be available on mobile as well as desktop.
Check what search engines can access
Make sure important pages are reachable through normal links, use descriptive page titles and headings, and check for technical errors or accidental indexing restrictions.
Think beyond a ranking
Search visibility depends on many factors and no single design change guarantees a position. Focus on accurate, useful information and review your site over time.