Advantages of Using MailChimp Newsletters

by | Digital Marketing

MailChimp is the partner that every small business needs, streamlining the process of anything mass email related. As the world’s leading email marketing platform, MailChimp plays an integral role in growing small businesses around the world. Sure, you can create an email newsletter using a service like WordPress, but that method isn’t nearly as reliable and lacks the services MailChimp offers. Listed are some of the key advantages of using MailChimp that will make any business or blog owner wish they signed up for this service yesterday.

Emails go to the Inbox:

This might seem obvious, however, experiments have shown that when you don’t use a third party service like MailChimp emails are more likely to be sorted into spam folders. Furthermore, the website Top Ten Reviews tested different third-party email marketing systems and MailChimp was one of the most successful in delivering emails to inboxes.

Simple and Customizable Interface:

In short, MailChimp is easy to use and makes it possible for you to design your emails just the way you’d like. MailChimp allows users to utilize existing code within a newsletter or email and use it again within the application. For example, if you already have a HTML coded newsletter on your website you can simply copy and paste the code into MailChimp and edit it how you need to. MailChimp even looks over your email before you send it out and identifies any problems.


With MailChimp you can create and schedule automated emails that you can use to do things like follow up on purchased products send product recommendations based on a customer’s shopping behavior. MailChimp offers preset automation workflows to which make it easy to determine and choose the best workflow for your business in just a few clicks.


MailChimp offers detailed analytics which inform you of things like how many people opened the email, how many people unsubscribed after receiving an email, which links within the email were clicked and how often, and how responses to your emails compare to the industry average.

Integration & Mobile Options:

You can easily view reports or send campaigns from your phone no matter where you are using MailChimp’s mobile apps. MailChimp also integrates with popular apps such as facebook, twitter, and salesforce, allowing you to easily sync your data across platforms.


Most importantly, MailChimp is an affordable option, whether you have 100 or 20,000 subscribers. As a new business with less than 2,000 subscribers, Mailchimp is free. As your business grows you’ll pay an affordable monthly fee with which you can send an unlimited number of emails.

MailChimp is affordable, easy to work with and reliable. Further, MailChimp out performs its’ competitors and allows you to successfully and efficiently market your business by offering capabilities that you couldn’t perform on your own. When it comes to effective email-marketing, look no further than MailChimp.

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