Here are our 20 Free steps to increase traffic to your website.

1. Get Social

Get Social. As of 2020 more than 3.8 billion people use social media. Nearly 60% of the world’s population are using the internet and the main trends suggest that more than half the world’s population will log into a social platform by the end of the year. So how can you use social media to boost your content? Start creating great content that will help users engage with you via your social platform. We also need to be proactive in replying and finding new users to follow and like our profiles. consider each platform and its users. For image-heavy content consider Pinterest and Instagram as your main social platforms. If you are looking for short, update messages to your users, consider Facebook, and twitter marketing. 

2. Mix up your content so users do not become bored.

Vary the length of all content so users do not become accustomed to your posts, keep them guessing and keep your content appealing as possible to different visitors to your website, varied pages or blog posts have the potential to reach even higher audiences. Mix up your media by using it. Video, infographics, and data-driven pieces to inform and educate your users. Higher educational pieces will also increase your google ranking as google sees your information as valuable.

3. Headlines that capture attention.

Blogs and headlines are the keys to capturing your audience off the bat. Without a keyword-rich headline, your posts and content will just fade into the distance. So think carefully and craft an amazing headline before you set your content live to the world.

Here are our 20 Free steps to increase traffic to your website

4. On-page SEO.

This factor is one of the largest. And is a worthwhile practice and will pay off in the long run if it is done properly. Optimizing your content for search engines is how we increase traffic to your website. A useful plugin for WordPress is the Yoast SEO plugin. This plugin will monitor the content of your website, and add in key suggestions on how you can apply SEO strategy to your content and blog. Yoast will ask you to add in a suggested keyword for your page, It will also add in your meta tags and meta descriptions for your page. It doesn’t take long. 

5. Target long-tail keywords.

Do a quick search on google and try to find questions people are asking for on google. Once you know what keywords you want to target, get your high intent keyword and popular search terms added to your blog. To ranker higher and quicker start by writing content and blog posts over the 2000 word mark. Include Outbound and inbound links to add to your DA ranking and backlinking scores.

6. Guest Blogging.

To boost your ranking and get your DA site authority higher, guest blogging may be the key to get your website valuable backlinks. This will also have the bonus of increasing your brand awareness. Do not make your article to spammy with links, and offer your guest blog site true educational content that way, your reputation will increase and other possibilities will be possible in the future.

7. Invite guest bloggers.

Now that you have written on another blog site, ask for bloggers to write on your site. This will help with adding content to your site. As well as valuable sharing links, that could boost your traffic. Just be aware of the content going on your site, and be sure to check it for spelling errors and links, as Google will penalize you for poor content, or plagiarized content. 

8.Referral Traffic

Have such good content that people backlink to your website automatically. learn what types of contents set lots of referral traffic and then learn or engage with their kind of users to get them to refer your website.

9.LinkedIn

This has been slightly been covered by social media, but we consider this needing a special link, LinkedIn is the largest social network aimed at business professionals, which means you should be posting good, relevant content related to your business regularly. Doing so will boost your traffic as well as increase your profile within the industry.

10. Google search console.

We find a lot of companies not implementing this simple tool. Simply create a sitemap.xml for your site, and get google search console to crawl your website, this will ensure your business is having your website looked at regularly from Google. This will make it easier for Google to rank your new content and will improve your click-through rates.

11. Linking your content internally.

Google loves good internal link structures. meaning: when creating or publishing new content be sure to link your content to already created content. This not only helps with SEO it also makes users find other relevant info easier. The higher-rated your user experience is the more sales and leads you will get. For a start always link your contact page

12. Interviews with market leaders.

Seeing a success story or case study is a good way of engaging users wanting to learn. Successful people love being mentors – why not ask some to give you an interview. The publish the interviews on your website to increase your traffic. Not only will the good industry name boost your company reputation and credibility. As a bonus, the interviewee will probably share the content with their social media profile, and website providing you good backlinks.

13. Email Marketing.

Don’t forget about email marketing, sometimes we always focus on getting new clients. When we could be targeting our exciting database. Email marketing can be such a powerful tool and has seen huge success with eCommerce websites. Even just a small update to your client database can get your brand in the minds of your users. 

14. An essential part of your traffic increasing is ensuring your website is mobile-friendly.

Websites are generally seeing a 50% traffic increase from mobile devices and more and more people spend more time away from their desks. Google has also started penalizing and de-ranking websites that are are not responsive. To ensure your website is accessible, comfortable to users across a range of devices. 

15. Site Speed.

Ever found yourself leaving a website because of slow website speeds. Do you love waiting for websites to load? Having a slow speed will increase your bounce rate. Make sure your page structures, image sizes, and your plugins are optimized to increase speeds. With gzip compression and caching plugins enabled. The faster your site loads the more traffic you will get. 

16. Community spirit.

People love talking and feeling passionate about a product or service they love. Answering questions and being helpful over social media or via your contact form or FAQ. is a good way to boost your word of mouth and increase traffic to your website. A good way of answering people’s questions is by installing a comment plugin on your website. 

17. Examine your data.

Google analytics can be added easily to your website. This will help you understand when and where your traffic is coming from, this essential as it will help you narrow down on what content to boost and see which content is driving traffic to your website. Use this information to create promotional and content strategies. This will also help you create audiences that can be targeted in the future. A good way of increasing traffic is by using a Facebook pixel, this is a Facebook tool, that lets you create look like audiences based on the user traffic that has visited your website recently. 

Here are our 20 Free steps to increase traffic to your website now

18. Video Marketing.

Text-based content is good, but the eyes are a very powerful tool. meaning people love seeing what your product or service can offer them. Quick tutorial videos, suggestions, reviews don’t take long to do and can help drive traffic from YouTube. It a great way to grab hold of your audience’s attention and boost traffic to your website at the same time. 

19. Find out what your competitors are doing.

see what topics or content is resonating with your similar audiences. Then try to emulate their content to bring traffic to your website.

20. Attend conferences, live events, or webinars.

There are most likely two major conventions in your area in which you can attend for your business. Attending these events is a good idea and can be a good idea to attend. If can land a gig as a host speaker even better. this is an excellent way to establish your brand as a leader in the industry and gain a significant wave of traffic to your website. 

Minimise the delay in launching your B2B website

In the beginning  of your new website project, Austin Digital develops a timetable that calculated for design, quality assurance, design, copywriting, and development. And only a handful of times does a B2B website usually launch on the pre-determined target date.

Let’s evaluate at 4 typical reasons why a B2B website launch is prolonged.

Not providing a dedicated project manager at your business.

Not providing a dedicated project manager at your business. A typical scenario occurs when a new person joins the website project team, without prior knowledge to how the web design process started. We advise clients against adding new team members to a web design project once it has already started.

As mentioned before, many pieces of a B2B web design project are reliant on other smaller pieces. A web design agency can not simply move on to a different part of the project while they wait for materials.

Missing due dates for input or providing reference materials.

Provide all the information you can at the start of the build, this dramatically reduces the time of the initial build. This holds true for B2B web design projects. It’s best to assign one or two people to be the main decision makers and the information providers on a project and to give them the authorisation to make the final call on design, copy, images, and such.

Many business underestimate the amount of time it takes build a website, so it’s important to be realistic about the effect it will have on team timetables. A design agency will do the massive lifting, but your feedback and contributions are important to creating a premium B2B web site that ensures your brand stand apart among the competitors.

Changing instructions or goals mid-way through a job.

It’s vital that each the website design company and the customer provide quick responses and keep in touch regularly. It pushes everything back a few days if responses on the web or the copy design is delayed by a few days. The days add up and your launch date can be delayed by several weeks if that occurs repetitively.

Way too many decision makers.

The best way to prevent any hold-ups is to assign a dedicated project manager with decision-making power to the B2B website development project. Having a dedicated project manager ensures that one person is keeping an eye on routines and has the capability to keep the project on track by getting timely feedback, gathering resources needed for the design agency, and making decisions to keep the project moving along.

This is a huge one and probably the most usual main reason website tasks are postponed. Normally, different stages of the website design must be finished before settling the upcoming phase. This implies a delay in the website design stage will postpone development.

In conclusion

Many items of a B2B web design undertaking are conditioned on other small parts. We suggest clients against including new team members to a web design project once it has already commenced. Often, a web design project is one more thing on an extremely congested timetable. The best way to prevent any hold-ups is to delegate a dedicated project manager with decision-making power to the B2B site project. Having a dedicated project manager ensures that one person is managing to keep an eye on calendars and has the ability to maintain the task on track by obtaining timely feedback, acquiring sources needed for the design agency, and making choices to keep the project moving around.

Advantages of Using MailChimp Newsletters

MailChimp is the partner that every small business needs, streamlining the process of anything mass email related. As the world’s leading email marketing platform, MailChimp plays an integral role in growing small businesses around the world. Sure, you can create an email newsletter using a service like WordPress, but that method isn’t nearly as reliable and lacks the services MailChimp offers. Listed are some of the key advantages of using MailChimp that will make any business or blog owner wish they signed up for this service yesterday.

Emails go to the Inbox:

This might seem obvious, however, experiments have shown that when you don’t use a third party service like MailChimp emails are more likely to be sorted into spam folders. Furthermore, the website Top Ten Reviews tested different third-party email marketing systems and MailChimp was one of the most successful in delivering emails to inboxes.

Simple and Customizable Interface:

In short, MailChimp is easy to use and makes it possible for you to design your emails just the way you’d like. MailChimp allows users to utilize existing code within a newsletter or email and use it again within the application. For example, if you already have a HTML coded newsletter on your website you can simply copy and paste the code into MailChimp and edit it how you need to. MailChimp even looks over your email before you send it out and identifies any problems.

Automation:

With MailChimp you can create and schedule automated emails that you can use to do things like follow up on purchased products send product recommendations based on a customer’s shopping behavior. MailChimp offers preset automation workflows to which make it easy to determine and choose the best workflow for your business in just a few clicks.

Analytics:

MailChimp offers detailed analytics which inform you of things like how many people opened the email, how many people unsubscribed after receiving an email, which links within the email were clicked and how often, and how responses to your emails compare to the industry average.

Integration & Mobile Options:

You can easily view reports or send campaigns from your phone no matter where you are using MailChimp’s mobile apps. MailChimp also integrates with popular apps such as facebook, twitter, and salesforce, allowing you to easily sync your data across platforms.

Affordability:

Most importantly, MailChimp is an affordable option, whether you have 100 or 20,000 subscribers. As a new business with less than 2,000 subscribers, Mailchimp is free. As your business grows you’ll pay an affordable monthly fee with which you can send an unlimited number of emails.

MailChimp is affordable, easy to work with and reliable. Further, MailChimp out performs its’ competitors and allows you to successfully and efficiently market your business by offering capabilities that you couldn’t perform on your own. When it comes to effective email-marketing, look no further than MailChimp.

Growing a social media presence and the key to making it work

Social media has transitioned from obscurity to a place of prominence for individuals with access to a computer. Of the 3 billion users who actively access the internet, almost 2.1 billion have social media accounts. Studies show that social media usage is no longer limited to younger generations though, at 89%, the 18-29 age group is the highest consumer followed by 72% of users aged 30-49, 60% of 50-60 year olds and 43% in the 65 plus demographic. Social media usage continues to climb along with consumer reliance on smartphones and tablets. Websites like Facebook, LinkedIn, Twitter, YouTube, SnapChat, Instagram and Pinterest have become common household names. Social media has infiltrated our language and changed the way we communicate. We post, share, like, network, tweet, snap and pin our way through each day.

Growing a social media presence is an important, multi-faceted tool that enables businesses to reach the 72% of internet users who frequent social media sites. There are Social media enables businesses to identify their target demographic and focus advertisements directly to potential customers. In addition to reaching the right audience, businesses can evaluate the success of marketing efforts with real time metrics allowing them to make better decisions. Social media monitoring can position a business to lead, instead of follow, the industry by providing key insights into the competition.

Social media helps businesses build relationships with customers in a comfortable environment.  It provides a valuable space to learn more about what customers want and how they feel about your brand. Research has indicated that regular connections with customers on social media increases customer retention and strengthens brand loyalty.

With more than 3 billion active users, social media and mobile social media have a noteworthy influence on retail purchases. Nearly 75% of businesses who marketed products on social media saw an increase in sales within the next 12 month period. Consider the impact of a single website, Facebook, where 47% of users reference the site as their primary source for purchasing decisions. It is easy to see the marketing potential of keeping a consistent online presence at the forefront of consumers minds. So when they are ready to make a purchase, they know where to turn.

Since consumers are looking to social media presence for information and purchasing decisions, it is understandable that over 67% of them rely on the same avenue for customer service needs. Businesses with a social media presence must provide 24/7 support and commit to timely responses to meet customer expectations. Financial gains for businesses that offer service via social media achieve a 7.5% year over year growth compared to 2.9% year over year growth without such service. Outstanding service is integral to business success since 86% of customers switch brands when they experience poor service. Further, negative experiences are often shared on social media making it critical to monitor activity and resolve quickly.

Social media is a key ingredient to increasing traffic to your website and improving search engine optimization (SEO). Search engines scan internet content and create indexes that are used in conjunction with ranking algorithms, a series of rules and calculations, to determine the order in which links are sorted in response to an internet query. A higher search engine ranking means your website URL will appear closer to the top position where it is more likely to be selected. The frequency in which a business URL is linked or shared on social media is a key factor for improving search engine results.

Embracing social media as an integral part of the marketing strategy will position businesses to realise increased success.