Fear is contagious. So is hope

The beauty and simplicity of the above quote struck me while reading an article by Mark Schaefer. I consider it an apt guide for crisis management of the times we live in. It occurred to me that as we face the global predicament created by COVID-19, we as leaders have...

A 4-step marketing process to score a home run

It happens in the movies. A hard-working guy slogs through the days failing to win customers. A chance meeting turns into the moment that becomes his breakthrough, and customers begin to multiply, turning him into a success. This may only happen for a very few of us –...

6 narrative strategies for business leaders.

If you lead your staff using proven narrative strategies, you’ll get results. Microsoft does it. Nike does it. Saatchi & Saatchi and the World Bank do it. Proctor & Gamble has hired movie directors to teach their executives how to do it. Motorola, NASA, 3M,...

What do Trump, Oprah and Steve Jobs have in common?

They each illustrate the power of an effective narrative. We may not like the narrative, but there’s no doubt that each rose to be incredibly influential – in part due to their skill in delivering a good brand story. So, what can we learn from their methods? First,...

What’s in your sacred bundle?

A two-foot long grizzly bear’s paw, a red flannel and an old twist of tobacco. These are a few of the items kept at the American Museum of Natural History in a sacred bundle that belonged to a Native American tribe. Sacred bundles were guarded as precious items and...

The terroir of branding.

In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation Marlborough Wine (AMW) certificate in international markets. The AMW label ensures global consumers that 100% of the Sauvignon Blanc in that wine was grown in the...

The Law of Scarcity and the rebranding of the potato.

Here’s a tale from the 1700’s that beautifully demonstrates the Law of Scarcity. Old Frederick the Great ruled the Kingdom of Prussia for 46 years.  The the self-declared King of Prussia (nicknamed Old Fritz) had many military victories, was a gifted musician (he...

Powerful story beginnings that captivate.

Powerful beginnings are the thrust of any good story. I love spending a night out at the movies. The smell of the popcorn, the excitement in the atmosphere. The hush of anticipation when the lights go down. The opening lines, a powerful beginnings that take you on a...

Visual storytelling

My favourite thing on Facebook – and probably the entire worldwide web if I’m completely honest – is a group that is all pictures. But every one of those pictures tells a story – neigh, it MAKES a story. The group is called “As Seen Through Horses’ Ears” (now you can...

Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Why leave your website SEO to chance?

 

Using our effective SEO (Search Engine Optimisation) techniques, we can help potential customers find your website more easily by optimising it for the keywords people type into Google and other search engines.

Google Business

Control how your business appears on Google Search and Maps. We can set up your Google business account so that your business hours, phone number, and directions are easily found on Google Search and Maps.

If you’ve recently moved as well, we can make sure your correct new address details are showing, not your old ones.

Google Analytics

We will help you set up and monitor your Google Analytics account so that you will be able to see where your websites visitors are coming from, how they are experiencing your website and how you can keep optimising your site and other marketing activity to get better results.

Knowledge is power, the more you know about your customers, the more you will sell.

Google Analytics

We will help you set up and monitor your Google Analytics account so that you will be able to see where your websites visitors are coming from, how they are experiencing your website and how you can keep optimising your site and other marketing activity to get better results.

Knowledge is power, the more you know about your customers, the more you will sell.

Unique Content

Content is king! If you want to improve your website’s search rankings, having high quality, relevant and unique content on your site is incredibly important. Content that is rich with the search terms that are most commonly used in your category.

We can help you create the best web content in your local market or business category and reap the full rewards of better search rankings.

Website Optimisation

We will work with you to optimise your website in two ways. The first is search engine optimisation where we put in place a number of strategies to increase your website’s organic rankings on search engines. The second is performance optimisation which ensures that your website is free of any technical bugs, and runs quickly and smoothly, giving visitors a great experience.

Website Optimisation

We will work with you to optimise your website in two ways. The first is search engine optimisation where we put in place a number of strategies to increase your website’s organic rankings on search engines. The second is performance optimisation which ensures that your website is free of any technical bugs, and runs quickly and smoothly, giving visitors a great experience.

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We look after your money as carefully as you do.

 

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