WEBSITE INSIGHTS
Make your homepage explain your business
Your homepage should give visitors a clear starting point and help them understand what you offer.
Originally published 2020-07-13 · Updated October 2026
Say what you do
Use a plain-language heading and a short introduction that explain the business and who it helps. Avoid making visitors infer the offer from visuals alone.
Show the next step
Link to the most useful service pages and give visitors an obvious way to contact you. Use imagery and existing brand elements to support the message.
Keep it consistent
Check that the language, colours, logo and information match the rest of the site and reflect the business as it is today.