The rising tide of digitalization has made every business to have an online presence to scale.
So we thought to help business who needs assistance in taking their business to next level.
Here are our 20 Free steps to increase traffic to your website.
1. Get Social
Get Social. As of 2020 more than 3.8 billion people use social media. Nearly 60% of the world’s population are using the internet and the main trends suggest that more than half the world’s population will log into a social platform by the end of the year. So how can you use social media to boost your content? Start creating great content that will help users engage with you via your social platform. We also need to be proactive in replying and finding new users to follow and like our profiles. consider each platform and its users. For image-heavy content consider Pinterest and Instagram as your main social platforms. If you are looking for short, update messages to your users, consider Facebook and Twitter marketing.
2. Mix up your content so users do not become bored.
Vary the length of all content so users do not become accustomed to your posts, keep them guessing and keep your content appealing as possible to different visitors to your website, varied pages or blog posts have the potential to reach even higher audiences. Mix up your media by using it. Video, infographics, and data-driven pieces to inform and educate your users. Higher educational pieces will also increase your google ranking as google sees your information as valuable.
3. Headlines that capture attention.
Blogs and headlines are the keys to capturing your audience off the bat. Without a keyword-rich headline, your posts and content will just fade into the distance. So think carefully and craft an amazing headline before you set your content live to the world.
4. On-page SEO.
This factor is one of the largest. And is a worthwhile practice and will pay off in the long run if it is done properly. Optimizing your content for search engines is how we increase traffic to your website. A useful plugin for WordPress is the Yoast SEO plugin. This plugin will monitor the content of your website, and add in key suggestions on how you can apply SEO strategy to your content and blog. Yoast will ask you to add in a suggested keyword for your page, It will also add in your meta tags and meta descriptions for your page. It doesn’t take long.
5. Target long-tail keywords.
Do a quick search on google and try to find questions people are asking for on google. Once you know what keywords you want to target, get your high intent keyword and popular search terms added to your blog. To ranker higher and quicker start by writing content and blog posts over the 2000 word mark. Include Outbound and inbound links to add to your DA ranking and backlinking scores.
6. Guest Blogging.
To boost your ranking and get your DA site authority higher, guest blogging may be the key to get your website valuable backlinks. This will also have the bonus of increasing your brand awareness. Do not make your article to spammy with links, and offer your guest blog site true educational content that way, your reputation will increase and other possibilities will be possible in the future.
7. Invite guest bloggers.
Now that you have written on another blog site, ask for bloggers to write on your site. This will help with adding content to your site. As well as valuable sharing links, that could boost your traffic. Just be aware of the content going on your site, and be sure to check it for spelling errors and links, as Google will penalize you for poor content, or plagiarized content.
Have such good content that people backlink to your website automatically. learn what types of contents set lots of referral traffic and then learn or engage with their kind of users to get them to refer your website.
This has been slightly been covered by social media, but we consider this needing a special link, LinkedIn is the largest social network aimed at business professionals, which means you should be posting good, relevant content related to your business regularly. Doing so will boost your traffic as well as increase your profile within the industry.
We find a lot of companies not implementing this simple tool. Simply create a sitemap.xml for your site, and get google search console to crawl your website, this will ensure your business is having your website looked at regularly from Google. This will make it easier for Google to rank your new content and will improve your click-through rates.
11. Linking your content internally.
Google loves good internal link structures. meaning: when creating or publishing new content be sure to link your content to already created content. This not only helps with SEO it also makes users find other relevant info easier. The higher-rated your user experience is the more sales and leads you will get. For a start always link your contact page
12. Interviews with market leaders.
Seeing a success story or case study is a good way of engaging users wanting to learn. Successful people love being mentors – why not ask some to give you an interview. The publish the interviews on your website to increase your traffic. Not only will the good industry name boost your company reputation and credibility. As a bonus, the interviewee will probably share the content with their social media profile, and website providing you good backlinks.
Don’t forget about email marketing, sometimes we always focus on getting new clients. When we could be targeting our exciting database. Email marketing can be such a powerful tool and has seen huge success with eCommerce websites. Even just a small update to your client database can get your brand in the minds of your users.
14. An essential part of your traffic increasing is ensuring your website is mobile-friendly.
Websites are generally seeing a 50% traffic increase from mobile devices and more and more people spend more time away from their desks. Google has also started penalizing and de-ranking websites that are are not responsive. To ensure your website is accessible, comfortable to users across a range of devices.
15. Site Speed.
Ever found yourself leaving a website because of slow website speeds. Do you love waiting for websites to load? Having a slow speed will increase your bounce rate. Make sure your page structures, image sizes, and your plugins are optimized to increase speeds. With gzip compression and caching plugins enabled. The faster your site loads the more traffic you will get.
16. Community spirit.
People love talking and feeling passionate about a product or service they love. Answering questions and being helpful over social media or via your contact form or FAQ. is a good way to boost your word of mouth and increase traffic to your website. A good way of answering people’s questions is by installing a comment plugin on your website.
17. Examine your data.
Google analytics can be added easily to your website. This will help you understand when and where your traffic is coming from, this essential as it will help you narrow down on what content to boost and see which content is driving traffic to your website. Use this information to create promotional and content strategies. This will also help you create audiences that can be targeted in the future. A good way of increasing traffic is by using a Facebook pixel, this is a Facebook tool, that lets you create look like audiences based on the user traffic that has visited your website recently.
Text-based content is good, but the eyes are a very powerful tool. meaning people love seeing what your product or service can offer them. Quick tutorial videos, suggestions, reviews don’t take long to do and can help drive traffic from YouTube. It a great way to grab hold of your audience’s attention and boost traffic to your website at the same time.
19. Find out what your competitors are doing.
see what topics or content is resonating with your similar audiences. Then try to emulate their content to bring traffic to your website.
20. Attend conferences, live events, or webinars.
There are most likely two major conventions in your area in which you can attend for your business. Attending these events is a good idea and can be a good idea to attend. If can land a gig as a host speaker even better. this is an excellent way to establish your brand as a leader in the industry and gain a significant wave of traffic to your website.
In those seconds you have to communicate what you have to offer and a compelling reason why your customer should choose you.
No small task.
Using your brand story as a guide for your homepage design will keep people engaged and clicking for more. We’ll explain how to use it and increase the likelihood your visitors convert to customers.
Why use storytelling?
We are wired to remember stories. The survival of the human race depended on our ability to communicate in a meaningful way and pass our stories on to future generations. When we hear a story, it engages the same areas of our brains as if we were experiencing it for ourselves. Our brains release chemicals like oxytocin and dopamine to help us remember. That’s a pretty powerful impact.
In order for your brand story to have meaning for your customer, you have to make them the hero of your story. Your brand is a helpful guide, there to usher your hero customer to success.
Use your brand story on your homepage to clarify your message and make it easy for your potential customer to see why you are the simple clear solution to their problem.
3 common homepage mistakes
To understand how to design a captivating homepage, let’s first review the three main issues with ineffective homepages.
1. The focus is on the product or service.
Your homepage is not the place for going over the features of your product or service and how it’s better than everyone else’s. The focus needs to be on the customer. It is the place to show how you can solve the customer’s problem or improve their life.
2. The message is unclear.
Remember those precious seconds you have to capture attention? They are wasted with a cluttered homepage often used in an attempt to communicate every last bit about your business on one page. Tell a clear story to convey your message.
3. The product is poor and doesn’t solve anyone’s problems.
If this is the case, the business has much bigger issues that a homepage isn’t going to solve.
To avoid making these mistakes, let’s look at what a homepage needs to accomplish and how using your brand story can help.
What does a successful homepage contain?
A successful homepage captures attention and succinctly answers the following questions:
- What does the business do?
- How does it help me?
- What do I have to do?
Using your brand story to answer these questions will get to the point directly with a memorable framework that speaks to your customer’s heart. People make purchases based on emotion, as evidenced by brand loyalty. Your brand story sets your brand apart from the competition. Communicating with your customer’s emotions with your brand story will speak volumes.
A highly successful example of brand storytelling (and a great homepage design) is Apple. Steve Jobs purposely developed his storytelling skills to market his product and develop loyalty. Each product release is highly anticipated as we are given half the story and left with a cliff hanger until the day of release. Clearly the power of the story is a useful tool for any brand.
How to incorporate your brand story into your homepage design
Hopefully, you have already established your brand story. If not, take a few minutes to sketch it out (or get some help from the professionals in the brand narrative).
Have you got your story in mind? You’re ready to put it to work on your homepage.
Here’s how the elements of your homepage bring your brand story together.
First, identify and empathize with the customer’s problem through headlines. Use them to communicate what benefits your customer will gain from your brand? How is your brand like a weapon? the hero can use to defeat the problem.
This is how you tell about what you do in a clear and concise way.
When writing headlines always keep in mind that companies tend to sell solutions to external problems, but customers buy solutions to internal. Speak directly to your customer’s problems to keep their attention and commitment.
Second, Establish your expert status and generate trust with testimonials, logos of companies you have worked with, awards and accolades, or media appearances. Show that there are real people behind the brand who will be there with the right tools at the right time.
Give them a plan and show them how to execute it with a call-to-action. Whether it’s a direct CTA to ‘Buy Now’ or ‘Get Started’ or a transitional CTA like ‘Get in Touch’ or ‘Learn More’.
It should be very clear what their next step needs to be. Showing that you have a clearly laid out plan increases the trust factor while decreasing the element of risk for your customers.
Last but not the least, show what success looks like with images. Show photos that illustrate, what their life will look like with your product. Set the scene so they feel like they have already made it.
Never assume people will connect the dots – you have to lay it out for them. And do yourself a favor by using high-quality images that are relevant, current, and load quickly (39% of users stop engaging with a website if images don’t load or take too long!)
And one more thing – keep your text to the point with plenty of white space. No one is going to read a long block of text!
Bring it all together with your branding – consistent use of fonts, logos, colors, and language that show your personality, appeal to the eye and are recognizable as your brand.
Also read: Website design trends in 2020
Successful homepages start with storytelling
Maximizing those few precious seconds when a visitor lands on your site is critical to converting visitors to customers. Using your brand story is one method to ensure the design of your homepage meets your customer’s needs and encourages them to take action.
The way your website is presented influences how users view your brand. Making a few simple changes to your homepage can enhance your first impression and extend your reach.
If you need a hand giving your homepage a facelift, contact Austin Digital today.
Should you hire a WordPress developer to help scale your business faster
These are the main four aspects of why you would want to hire a WordPress developer.
1. A web developer focuses on web design.
At Austin Digital, we design from start to finish. Our first goal is to understand what you want. We ask a series of questions to help deliver your project with minimal changes. Our services include wireframing and prototyping, with a free mockup service. So you understand the website design you’re getting early changes can be made in the design phase. When a customer lands on your website the first impression is crucial to your business. In the first 3 seconds, a client or customer will judge your business based on its load time and it’s a visual impact, this will lead to a positive impact or a negative impact on your audience.
If your website looks outdated and has links or errors that make it not work properly this will apply a negative effect on your business and will drastically affect sales. Ultimately it means you’re missing out on leads and your competitor’s pages will offer more value to them. This not only affects your sales but also your brand appearance. A good web design should always get you leads on your page.
2. Your page should have some form of SEO strategy.
With Austin Digital our WordPress developers have built-in knowledge practices of SEO fundamentals that will be included in the design of your page. Why is this important? Well many web design elements affect how you publish content on your website. This is something that should be done from the start as it’s very hard to go back and do and it’s not something you can afford to get wrong. You will always be fighting an uphill battle to compete in the Google rankings if this is neglected. A good understanding of image optimization and good clean code is needed to get good page speed rankings. That’s why you should partner with Austin digital as our WordPress developers know what they’re doing.
3. Customer service is based on your website.
People will judge your services based on the quality of your website. Your design gives the impression of how you treat your customers. If you put effort into your web design your client knows you will put effort into helping them. Your website acts as a customer service representative. If your website flows well, is brightly colored and makes your customer feel welcome on the page. You will give them the impression they are welcome to contact you. On the negative side, an outdated or old website will make the site feel unappealing.
Think of your website as the model of your business. Everyone likes to be treated well especially when someone enters your physical location. You wouldn’t want that person to feel unwelcome. Well, it’s the same with your website you want them to feel welcome and at home when they enter your site. Why not check out our digital facelift service we take your old outdated website and transform it into a masterpiece, with modern web design techniques and SEO optimized pages.
4. Competitors have well-optimized websites
Probably the most important factor in why you should utilize WordPress developers is that your competitors are using web design agencies. They are getting help in developing their business and you want to remain in competition with them. You want your website to stand out from them if you have an old outdated low-quality website your competition will rank higher than you and get better leads. When competing with other businesses you generally have the same services and generally the same pricing structures. That’s why your website should set you apart.
You should hire Austin digital to be your dedicated WordPress developer.
When choosing your WordPress developer you want to have stability for your business and the easier it is to work with your developer the faster things will get done and the faster the work is completed the faster you can start generating leads. This will help you focus and save time. We integrate a mock-up service so you see your entire designs along with full copywriting if needed. WordPress is our specialty and all our developers and designers are fully trained in the Divi WordPress theme. We focus on client experience at the forefront. Our WordPress developer or account manager communicates directly with you. We also offer flexible development capacities starting in different stages of design example, if you wanted to add in a shop to your business all the groundwork has already been done so we can just add in products and make your eCommerce store live. This means potential outreach for your business and the ability to scale whenever needed. We will also work in a close team environment and close supervision on all aspects of the website design-build.
Web Design services we offer.
After designing thousands of WordPress websites we have collected a vast knowledge of the inner workings of WordPress which can be adapted to any business. Here is how we can help you.
Our agency specializes in the Divi theme. Meaning we know the ins and outs of how it works. This also helps our clients as they can change and edit their website after the initial build phase has been completed, giving you complete freedom in how you want to progress your business. Divi can also be connected with most WordPress plugins as its such a popular theme with tons of documentation.
Converting to WordPress
If you or one of your clients already has a site that is outdated or non-responsive and wants to convert it into WordPress, we’re happy to do it for you. Getting you up to date with the latest WordPress technology. We also provide premium hosting on our servers meaning fast speeds and minimal downtime.
Most of our websites are built on a development URL, so we do not affect your live site. Once the site is ready, our WordPress Developer handles server migration to avoid the headache of you doing it yourself without
Yoast SEO setup
We use the Yoast SEO plugin on all our websites. This helps understand how you can implement SEO on all your pages, which includes data analysis on Meta tags, Alt tags, SEO Titles, and keyword density. All the pages built by Austin Digital will have SEO added to them. We also set up your google analytics and sitemap URLs so we can have your site indexed by Google from the start.
Page speed optimisation
We secure every website with WordFence. We Also keep WordFence updated automatically so you don’t have to worry if your website is secure. Our servers are also monitored 24/7 to avoid hacking attacks. We also only used thoroughly tested plugins from trusted developers.
Our team can handle product setup, payment gateways, shipping standards, and other customizations upon request. Check out WooCommerce
We have a team of graphic designers that are ready to work not just on your website, but also your brand. We want your website to be consistent across all media forms. So let us help you set up your brand identity requirements including, logo design, business cards, point of sale, apparel, signage, and print. In our web development, we like to implement the following factors into our builds.
Easy to navigate Website:
When customers or clients visit your website, they need to access the information they need quickly. If we want the leads to remain on your website, we need to have easy to use menus. Your clients don’t want to struggle with complex menus. If your navigation is too complicated it will discourage your customers from engaging with your pages.
Remember visitor’s attention spans are short, and we want to have a simple, self-explanatory navigation menu so they can also the information they need fast, also if you have an eCommerce store a good search function should be easily found and provide the correct search results.
Responsive Web Design
With over 50% of website traffic now coming from mobile devices is more important than ever to your website designed for all devices. Including smartphones, tablets, and desktop computers. If you want the call to actions and clients to engage with your site each device should be optimised for the maximum viewing experience, Our WordPress Developer know how to make your business work on all mediums.
One reason why web design is important is that it creates consistency across your whole business. This consistency is important as it helps your audience build brand recognition and keep them engaged with your website. A style guide is also important when considering your social media posts. A style guide should keep a consistent color, format, typography, and logo formats. This ensures that every time someone views your website all your elements look and feel the same, and you set yourself up as a reliable business.
Visuals that promote the value of your business.
Video and images are more likely to keep visitors to your website engaged. When considering imagery think of your target audience and what kind of message you want the image to portray. Video is a great way of explaining or introducing a new product or service. Why not introduce yourself with an about us video, this is a great way of letting your clients build up trust with you and your products by putting a face to your brand.
A word of caution though, too many images may become distracting to your website visitors and too many images make it difficult to read. Your page needs a good balance between text and image. Why not let us design you a free website mock-up to see how text and image can create a perfect balance. When considering stock images spend quality time searching for the right image that reflects your brand. Your images should also be optimised for the web, don’t use high-resolution images as they will slow down your website speed and affect your Google ranking.
Your audience will be visiting your website to get important information this information must be written to a high standard but also in a way that your readers can understand. Writing good copy keeps your visitors engaged and keeps them happy when they can find what they are looking for. If you’re struggling for good copywriting we can provide a storytelling/writing service to help get your business ideas across fluently.
Call to Actions
We always want to convert our website visitors and a key way of doing this is by placing a strategic call to actions. We want our audience to act. These buttons fit into the design seamlessly and inspire your audience to engage with your product or service. We want these call to actions to stand out so your eye is drawn to engage. By using Google Analytics and Google tag manager we can tell you exactly how your audience is engaging with these buttons and will give you a good idea of where you should spend your marketing budget.
Your website plays a vital role in determining how your audience reacts to your website
So that is why you must have a proper WordPress developer and designer design your website. At Austin Digital we have over 20 years of experience in designing websites and it worked with hundreds of clients on their WordPress Builds. We are a full-service digital agency, meaning we can help design all of your business assets as well as marketing them. We understand the importance of providing a website that your customers will love.
If you’re ready to start building your new dream website contact us or give us a call on (09) 950 5001 and our managing director will get the ball rolling. We look forward to hearing from you.
What Is It like to Work in Web design?
Being a web designer means working with digital media to present information in a visually appealing manner. Web design is a career path for creative thinkers who can display information effectively and aesthetically. So, what is it like to be a website designer, and what are some expectations to have before getting involved?
The main responsibility of a web designers is to create sites that present information in a clear and engaging way. Web designers should think creatively and be able to work with business clients so that the final website design tailors to user experience.
It is important to understand that web designers are not the same as web developers. The developers focus more on the technical side of web development. They usually take the designs from the designer and construct it into a functioning new website.
Overall, getting involved in internet design means working with clients, designing websites, and practicing effective time management.
It goes without saying that you should have a knack for designing if you want to get into this particular business. One of the main focuses is to understand typography, color, and grid systems to produce a visually appealing website. Visual design is one of the key elements to web design, so it is important that you enjoy creating different arrangements.
Marketing and SEO
Today, many businesses utilize their websites as advertising. Creating a good online image can increase the number of customers. Therefore, designers need to have some knowledge of marketing so that clients can see more traffic within their site.
Knowledge of SEO, also called search engine optimization, is crucial in design. By inputting certain terms onto an internet page, the site can achieve more traffic when potential customers type the same terms into search engines. Businesses can use google analytics to see how many people view the site or come across their page.
Communication, Time Management, and Clients
Getting into this kind of design is not all about the composition of internet pages. You also need to have a good grasp on time management and a good understanding of communication with clients. Without clients, you cannot have work. Therefore, you should have good verbal communication skills as well as time management.
If you are knowledgeable about designing websites in New Zealand and are very serious about working with web design sites, we are here to help. There are many businesses all over New Zealand that want fresh minds to bring new creative ideas. Let us help to present your information in a digitally creative manner.
So, if you are interested in this form of design in New Zealand, we can help here at Austin Digital. For all your design & development we can give you the perfect experience with Austin Digital. Contact us for more information!
Web design is constantly changing from year to year. Here are some web design trends 2020.
Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as well as a good bold identity that can be used across your brand. It can help you win over younger audiences, with a new powerful, and distinctive look.
Gone are the days of strict grid layouts and sharp edges – 2020 will adopt curved lines and soft, organic shapes. This can be highly effective in producing some stand out design with vivid colors, but also can be adapted for spectacular results in the minimal look.
Overlapping Text and Images
Text that slightly overlaps accompanying images has become a popular effect for blogs and portfolios. Combining beautiful images and nice/readable text can result in an eye candy touch that will get your user’s attention.
These pared-down, two-tone color schemes look cool and contemporary, Duotones are very similar to color overlays, but this technique uses two colours to overlap the whole image from one side of the color spectrum to another. Not only does the Duotone give the photo a refreshing look, but it can also set the mood based on the chosen colors. Works very well with Bold colour choices.
More companies are turning to illustrators and graphic artists to create bespoke illustrations for their websites. After years dominated by flat design and straightforward minimalism, adding illustrated touches to your site is a great way to inject a little personality.
That concludes our top Web design trends in 2020