WEBSITE INSIGHTS
Choosing image formats for your website
The right image format depends on the picture, the quality you need and where it will appear.
Originally published 2015-03-09 · Updated October 2026
Photographs and illustrations
JPEG is widely supported for photographs. WebP can also be useful for photographic and graphic images. Compare exported files at an appropriate visual quality rather than relying on a format alone.
Logos and transparency
SVG is useful for suitable vector artwork such as a simple logo. PNG can be useful when a raster image needs transparency. Use trusted SVG files and check how they render.
Size and accessibility
Export images near the dimensions they will be displayed, provide meaningful alternative text where an image conveys information, and check the result on different screens.