WEBSITE INSIGHTS
Learn from other websites in your industry
Looking at other websites can help you identify what customers may expect and where your own site can be clearer.
Originally published 2012-06-02 · Updated October 2026
Look at the visitor experience
Notice how other businesses describe their services, organise pages and make contact details available. Record ideas that could help your own audience.
Keep your own voice
Use the research to inform your decisions, not to copy another business's identity or claims. Explain what is accurate and distinctive about your own work.