WEBSITE INSIGHTS
Organise your website content
Visitors should be able to find the information they came for without having to work through a confusing menu.
Originally published 2012-06-02 · Updated October 2026
Group related information
Give each page a clear subject. Use short descriptive headings, group related details and put the most important information where it is easy to find.
Test the structure
Ask someone unfamiliar with the business to find a service and contact details. Use their feedback to simplify labels and navigation.