Most businesses don’t just want customers; they want repeat customers. The same goes for your website. If you want people to view your website again and again, you have to give them a reason to come back. Try to change something on your website as often as possible. If you sell a product, write posts about daily promotions or specials you’re offering, as well as any new items available for purchase. You might also inform page viewers about the latest features on your site or improvements within your company. Even book reviews or journal articles that somehow relate to your business can flesh out your website. Adding content that’s of interest to your readers will be engaging and prevent your site from seeming too mundane. Sometimes all it takes is a little creativity to increase page views.