Designing a custom WordPress website has many advantages

Most blogs and mainstream websites use WordPress as their CMS. This CMS is used by 43% of all websites on the internet. WordPress is an excellent platform for custom website design. You do not need coding skills to host your website on WordPress; you can use free or premium themes and plugins.  With WordPress, you can achieve a mobile-first design, improve site speed, and optimize SEO. You can design your website with our web design agency in Auckland and Tauranga, New Zealand and include Core Web Vitals and Lighthouse Google algorithm updates for your website to rank higher in search engines.

A faster website

Keeping up with search engine practices will ensure speed on WordPress. A fast website can be achieved with careful consideration. A faster site results in higher rankings in the SRPS, improved user experience, and a lower bounce rate. These common issues should be considered when coding your website for speed, lighthouse algorithm check, and core web vitals:

  • Data movement speed is measured by the latency of the Internet connection. In order to ensure remote access across continents when hosting a custom WordPress website design, you need a minimum network latency of 200ms. The premium hosting options offered by Google Cloud Platform or shared hosting companies that reside on it are therefore advisable. As they are directly hosted on Google’s servers, you will not experience any problems with high traffic because they have a higher internet connection latency.

  • Leanness – As you continue building your custom WordPress web design, you will likely add more plugins and themes. WordPress makes it possible to profile your plugins and monitor how they affect your website, and you can select them appropriately depending on your needs.

  • A custom WordPress website design must include database tables. Make sure it’s clean, and you can use tools like WP-Optimize, which is an excellent alternative to phpMyAdmin. As a result, your custom WordPress website design will perform faster thanks to better database optimization.

  • A free and a premium server hosting option is available for WordPress. On the same platform, you can also use Google Cloud Platform, Siteground, and KInsta depending on your needs. Most major websites use WPEngine in order to achieve maximum performance.

  • If you frequently deal with websites or computers, you’ve probably heard a lot about cache. If you are unclear about its meaning, it is essentially the memory that stores temporary data on your custom WordPress website. WP-Rocket, WP Total Cache, or WP Super Cache are three of the plugins that WordPress provides to handle your cache. A fast WordPress web design depends on managing your cache.

  • WordPress websites can use the HTTP/2 protocol for security and encryption needs. An SQL injection attack can cause your database to experience downtime and data breaches, for example, as interception of your site can slow down processes.

Fully matching your brand guidelines

Building a website that matches your brand fully is crucial for building brand awareness and building trust between you and your visitors. Because WordPress is highly flexible, you have a lot of room to express your creativity. Themes are available for WordPress, but creating your own from scratch is the best way to fully match your brand guidelines. Having a matching website for your brand is essential for your business.

The cost of building your own WordPress theme can reach $100,000. Getting a similar function at a lower price is still possible if you are looking for simple options, but it is not ideal for enterprise environments, and it is more typical of startups and small businesses. It is easy to integrate WordPress themes with your brand, and they are highly customizable, such as colors and fonts.

Unlimited flexibility

People choose platforms for their custom websites based on freedom. Developing themes and plugins for millions of users on open source web building platforms like WordPress provides greater flexibility. WordPress currently controls more than 40% of all websites online, demonstrating how many people prefer the platform because of its flexibility to customise their websites. In order to make WordPress as easy to use as possible, both coders and non-coders participate in building it. In this regard, it is imperative to complement the most effective platforms with tools that enable flexibility without sacrificing performance.

The Framework for WordPress is the most flexible platform available for custom web design. It gives users and coders as much information as possible to design websites to fit their needs. As a beginner, you will not have much trouble navigating it because of its adjustability. It is an exceptional alternative to more rigid platforms such as Blogger, Squarespace, Weebly, and Wix, which cause slow site speed and an inability to achieve superior design aesthetics. You can easily customise your website on WordPress Framework; hence, it is a no-brainer in decision-making regarding the best platform for your needs.

Complete control over your site

It is best to leave this type of job to professionals since beginners will have difficulty customizing their websites on WordPress. In contrast, if you want a more professional web design that fits your brand, WordPress Framework gives you both: managing content and having full control over SEO. Customization features on WordPress, such as plugins, allow you to add features like schedulers, invoices, contact forms, and payment gateways. A lot of people are surprised to learn that WordPress has its own eCommerce platform, WooCommerce.

The WordPress platform is so flexible that you can migrate between hosts easily if you run into security problems, inflexibility, price changes, or preferences change. As it provides cloud support for your data during migration, nothing about your custom WordPress web design will change. Therefore, you do not have to download and reupload your custom features.

When it comes to WordPress website design, however, coding is essential. The ability to code your own themes and plugins requires knowledge of CSS, HTML, and PHP (which is the language used by WordPress). A hosting provider’s dashboard can also provide more customization options, which will give you more control. If you don’t have prior knowledge or if the part is handled professionally, then it can be risky because it may affect the whole site’s functionality.

Reduced plugin maintenance

Little work is required regarding maintenance, and you only need to perform tasks such as:

  • Updating,

  • Deactivating, and

  • Replacing.

A website owner must stay vigilant and update plugins as soon as possible when plugin vendors release new versions with security upgrades. Keeping your website safe from cyberattacks should be a top priority, and WordPress provides easy plugin upgrading.

You can deactivate plugins on WordPress that aren’t being used or are outdated. Deactivated plugins should also be updated since they are a potential exploit for cyber-attackers, and the same applies to themes. Deactivating and updating plugins takes less time and effort than developing them from scratch. It’s a security risk to have too many deactivated plugins, so you should delete them as soon as possible, as they can escape your mind.

Conclusion

You should look no further than WordPress Framework if you are looking to redesign or build a website, since it offers numerous advantages that are ideal for sophisticated businesses that depend heavily on search engine traffic. WordPress websites have never been easier to customise. A website-building platform like Divi and the WordPress Framework is more flexible and more controllable than most other platforms. You get unmatched support as you spend little time maintaining your plugins, and upgrades are a click away, with constant security updates provided by Automatic, a large enterprise running WordPress. We can help you build your next custom WordPress website. Get in touch today.

Benefits of WordPress Websites and using SEO

An overview of the benefits of WordPress websites and the use of search engine optimization

The most frequently asked question when developing a new website or revamping an existing one is – which CMS platform should you use when you are developing a new website? Therefore, WordPress tends to be the most prominent answer most of the time as a result. Do you believe there is a reason why website developers are so passionate about WordPress? This is the right place for you if you feel the same way and are looking for a solution to your problem. In this post, we will take a look at 6 benefits of WordPress. It will also be discussed what types of websites you are able to create with WordPress as well as what the features and benefits of WordPress are.

There is a common misconception out there that WordPress is just a blogging platform. This isn’t true.

It should be noted that WordPress was originally designed to be a blogging tool, but has evolved over time into much more. This is a powerful content management system and website builder that has evolved into a powerful tool in the modern age.

The main benefit of WordPress is that it allows you to build various types of websites easily and quickly, regardless of the type of website. Due to this reason, WordPress has been gaining a lot of popularity over the last few years.

WordPress is a free service and there is no charge for it

There is no doubt that one of the biggest benefits of WordPress is the fact that it is free to use. In addition to being free to use, WordPress is also an open source platform. The download, installation, and use of this software are all free of charge. In addition to that, it can be used to create any type of website you want.

Starting a website is as easy as purchasing a domain name and getting a web hosting plan.

There is nothing more basic than the name of your website when it comes to a domain name. A domain name is the text that we type in the address bar of the browser in order to open a particular website such as www.austindigital.co.nz. Hosting refers to the location of all the files that go with your website. Austin Digital is always available to assist you if you need assistance. It is always recommended that you hire a WordPress expert rather than trying to do it yourself.

It is very easy to customize the themes and plugins in WordPress

In addition to its many benefits, WordPress is also equipped with a number of features. Almost all people who use WordPress for their website design are new to the concept of WordPress website design. Additionally, they do not have any previous experience in the development or design of websites or WordPress websites.

There are thousands of free website templates (themes) available on WordPress for those who are not tech-savvy and are not familiar with creating websites themselves. It is no secret that WordPress themes are available for just about every type of website out there (whether it is a blog, a corporate website, or an e-commerce site).

The majority of WordPress themes enable people to change the colors, upload logos, alter backgrounds, design stunning sliders, and perfectly customize them without having to touch a single line of code. Additionally, you can also use plugins to add custom functionality to your website in order to make it more user-friendly. There are a variety of plugins that can be used to deploy special elements on your website, such as analytics, contact forms, and membership areas.

Similar to WordPress themes, plugins can be downloaded for free as well as for a fee. It is possible to extend the functionality of your WordPress website with plugins, as well as renovate it into a completely new look and feel with plugins for WordPress.

It is no secret that WordPress and SEO go hand in hand

The third and most important benefit of WordPress is “SEO”. When building a WordPress website, high-quality standard compliance code is used to ensure that semantic markup is created as a result of high-quality standard compliance code. There are other search engines and Google that favor WordPress websites from a non-technical standpoint.

The reason for this is that search engines tend to rank WordPress sites better because of this. It is a good choice to go with WordPress both in terms of design and coding. You can also support your SEO efforts by utilizing various plugins that are available on the internet.

There Is An Easier Way To Manage WordPress

In addition to its ease of use, WordPress also offers a number of other benefits. WordPress provides users with easy access to their plugins and themes via the dashboard, making it easy for them to manage updates directly from the dashboard.

It is also possible to update your WordPress site by clicking a button that appears as soon as a new version of WordPress is available to download. In order to protect your data from hacking or accidental loss, you can make use of the WordPress backup plugin to generate backups automatically and store them on a separate system. Furthermore, you have the option to use a mobile application to manage your WordPress site in addition to managing it from your phone.

Here are five reasons why you can use WordPress with confidence

The fifth WordPress benefit that we will be offering is “WordPress Security”. There is no doubt that WordPress is a trustworthy partner when it comes to securing your website and your data. In the opinion of the experts, it is a very safe and secure platform for developing a website. Despite this, nobody knows how things can go awry on the internet, no matter how cautious they are.

There are a number of steps you can take in order to make your website more secure.

The WordPress platform makes it easy to manage different types of media on your website

In my opinion, the sixth benefit of having a WordPress website is the “Media Uploader”. Using WordPress isn’t just limited to writing text. There are many other ways to use it as well. By using the media uploader that is built into the program, you will be able to manage photos, videos, and audio files.

If you type the URL of a YouTube video, Instagram photo, Tweet, or Soundcloud audio file into the WordPress post editor, you will be able to embed that video, photo, or audio file. What are some of the ways in which WordPress can be used to create a website? Besides the ability to create simple websites, WordPress is also capable of creating full-fledged e-commerce websites as well.

WordPress – How Does It Work?

It is common knowledge that the WordPress CMS can be divided into three parts, as we all know.

  • By using the post editor, you can easily create posts and pages

  • Addons and plugins: Plugins enhance the functionality of WordPress. Plugin store is the best place to find any feature you want to add to your WordPress website. It only requires installation and activation.

WordPress is a good choice for who? Is It Right For You?

WordPress has the advantage of being able to be customized according to your needs, which is the benefit of having a WordPress website. If you are not a technical person, you can make it simple, if you are familiar with the WordPress features, you can make it more customized if you are a technical person.

If you are not sure whether WordPress is right for your business, you can use the following checklist to help you decide:

  • WordPress can be used if you want a quick and easy-to-use website for your business but have a limited budget.

  • The basics of creating a website using WordPress can be learned by watching some Youtube tutorial videos if you are not familiar with coding.

  • WordPress is a great choice if you don’t want to spend money maintaining your website on a daily basis. Our web hosting services have built in plugin upgrades

WordPress Can Be Used To Create Various Types Of Websites

WordPress can be used for a variety of purposes, including:

  • Create a blog website

  • Design a website for your business

  • Open an e-commerce site

  • Create a website for memberships

  • Online course sales

Feel free to let me know what you think about this article by liking it or leaving a comment below. Contact Austin Digital today to learn more about how we can help you

Whether you are looking for Web Design Company in Auckland, Tauranga or Hamilton, Austin Digital is your one-stop-shop for all your website-related needs, whether you are based in Auckland, Tauranga or Hamilton. Take a look at our website development packages today to learn more!

Is it important to constantly redesign your website and keep it up to date?

Wouldn’t it be great if your website was a little more fresh? It might be time to redesign the website. There is a great deal of benefit to be gained from changing the look and feel of your website. It would be impossible for a storefront to remain static for years on end without a change in the design, and the same can be said for a website. It is becoming increasingly critical to redesign a website in the ever-evolving world we live in today. There are some major benefits to regularly checking your website for the possibility of a redesign, which we will cover later in this post.

1. Mobile optimisation of your website

Recently, smartphone optimization has been added to Google’s ranking factors as one of the requirements for achieving the top position on search engine results pages. If your website has not already been made mobile-friendly, it should do so as soon as possible. Because the size of phone screens is constantly changing, your content will appear differently on different devices. On a mobile device, the size of the screen is automatically adjusted when the site is viewed on that device. It is imperative that you update your website on a regular basis so that you can provide your customers with the most current dimensions when they browse your website. The majority of CMS platforms support mobile responsive design as part of their functionality. As a result, an SEO expert might still be required to help you with SEO technicalities. You should at least use a free tool like Google’s Mobile-Friendly Test to see how your website looks on different types of mobile devices in order to test how responsive it is.

2. Links that are broken

Broken links are a source of frustration for readers. Whenever you include a link in your post that leads to a new website, your readers will end up reaching a dead end. Instead of redirecting readers to your valuable content, they are redirected to an error page or the wrong website rather than what you intended. You can only verify this manually by auditing the links on your website. It is important that you change any links that are dead or locate another source to replace them. Your most recent content can also be linked to your most popular posts in order to improve the navigation of your site for your readers. The first step in getting started on this journey is to hire an SEO company that specializes in linking and hyperlinking.

3. Content of the highest quality

In terms of content, there are two types: time sensitive content and evergreen content. Content that is time-sensitive is relevant at the time that it is written; however, as time goes on, it will expire, change, or become irrelevant. The fact that a website is irrelevant shows that it is an unreliable source of information. A reader will assume that you do not know what you are talking about if you are not up-to-date with your information when they read your article.

Each time your readers read one of these pieces, they receive value from it. Since these pieces do not have an expiration date, they will remain relevant for a long time to come. The bounce rate of your website can be improved by writing posts that are both time-sensitive and evergreen at the same time. It will be the job of web design companies to identify the right positioning for evergreen and time-sensitive content. There will be an improvement in your website’s responsiveness, response time, and engagement as a result.

4. Interruptions caused by speed

Depending on the amount of content you have on your website, you may find that the performance of your website is declining over time. After a recent speed update, Google has relegated the slowest websites to the bottom of its search results after placing them at the bottom of the list. When speed is everything, you have a very short window of time to get the attention of your users.

5. Insights from customers

By interacting with your customers and asking for their feedback, you will be able to improve your relationship with them. Ask them for their opinion about the redesign plans that you have in mind. Based on the feedback you receive from them, you should revise your design. Unlike other major retailers, Amazon and Apple rarely update their websites completely on a regular basis. Rather than implementing new features on a whim, they implement user-requested features in order to improve the user experience. With the help of digital marketing companies, you are able to better understand your customers by gathering, segmenting, and analyzing data gathered over time.

6. Interface (UX)

It is important to provide customers with the ability to control their experience as much as possible. In order to assist you in this regard, Austin Digital are able to provide a premium redesign service for your website. In order to increase viewer confidence, it is important that tools are clear and reduce the possibility of user error. Until the user has filled out all the fields on a form, the buttons on the form will remain transparent until the entire form has been filled out. The parts of your site you are not happy with may need to be changed if your users are not happy with it. In order to make things more forgiving, you can add an option for undo or redo as well as a back button. The user will be able to navigate through the website with greater ease, and be more confident about completing tasks that require a call-to-action (CTA).

When visitors see loading graphics, progress reports, visual workflows, and immediate feedback as they browse a site, they are more likely to keep browsing. If a user completes an action, it is imperative to provide them with immediate feedback in order to point them in the right direction and to motivate them to continue in that direction. Don’t assume that everyone who visits your website will be an expert, because they may not be. With tutorials and instructions for novices, you can make it easy for users to navigate your website regardless of their skill level. As a general rule, users are generally expected to see interface elements close to the action they are trying to perform, or close to the information they are trying to edit, whenever they are performing an action or editing data.

7. Make Your Website Less Vulnerable to Hacks

It is imperative that you keep your security software updated in order to ensure the safety of your customers’ information. When your customers enter their personal information on your website, you, as the site owner, are responsible for ensuring that the information is kept safe and secure. If you lose your audience’s trust and security once, you will almost certainly never be able to regain their trust and security again. By hacking into your database, you can ruin the sense of security in your database in a matter of seconds. Check for the latest security updates for your site and ensure that they are applied to your site to ensure its security. Another way is ensuring your website is on a stable and protected host. We use WPEngine for fast reliable hosting servicing.

A hyperlink, a web development language, a user interface, or speed all have the same goal. Keeping your audience engaged is the goal. Keeping your website up-to-date and auditing it can vastly improve the user experience, build more trust, and increase security. Your website’s redesign can have a huge impact on its future, making it a powerful tool for improving your site.

Three tips to consider when planning your new ecommerce website

There is no better time than now to build an ecommerce website. Today, companies of all sizes can participate in the online marketplace without being hampered by overly technical, strenuous processes.

Today, the key to a great ecommerce website is functionality and iteration. Design quick prototypes of the essential pages. Your team can help you make changes by testing them out together. Introducing a brand new look will allow you to collect first-hand feedback from your customers. The number of projects you’ll have to carry out when it comes to design will always be high, whether it’s conversion optimization, landing pages for new products, or seasonal promotions.

Here are three tips to consider when planning your new ecommerce website

1. Buying decisions are triggered by needs, whether they are B2B or B2C. These needs, however, are motivated by different factors.

It is important to understand that the B2B customer intent comes from a group of other people that are defining business priorities and backing their intentions (stakeholders, teams, customers, end-users). Since there are many people to please, product research timelines are longer, and requirements for evaluating a product are more detailed because there are so many people to please. The goal of B2B ecommerce websites is to convert top-of-funnel visitors into prospects and inbound prospects into customers once those prospects have been converted. convert them into customers. Online marketing strategies (email, eBooks, social media, online demonstrations) are used as well as offline sales strategies (phone consultations, in-person demonstrations, etc.).

Unlike B2B shoppers, B2C shoppers act quickly. The average time spent at every stage of the sales life cycle is shorter for most shoppers, who also compare product specs and prices. B2C buyers are more susceptible to cognitive triggers, activated by our bias, than B2B buyers who spend more time evaluating and considering data-driven products:

2. The purchasing process.

End-users and purchasing agents/decision-makers are more involved in the B2B buying process. Content, interactive on-site tools, and supporting marketing assets make up an ecommerce website that informs, supports, and demonstrates how your products can meet all of the organisation’s needs. Do not aim for an immediate sale, but rather to generate leads.

Purchase decisions in B2C are often influenced by emotions and events. The majority of B2C consumers are constantly evaluating products and exploring products. Almost immediately after discovering a good offer, they grab it. This sense of urgency should be tapped into by B2C ecommerce websites.

3. Experience for the user.

There is no doubt that user experience is equally important for B2B consumers as it is for B2C consumers, but there are differences in intent and purchase process that must be considered. There are five main differences between the UX requirements of B2B websites and those of B2C websites based on Austin Digital’s research:

To support long sales and decision-making processes, B2B designs must accommodate longer content.
Those who decide (decision-makers) and those who use the product (end-users) are the two targeted audiences for all B2B content.
Regulatory requirements, integrations, capabilities, and integrations with B2B products need to be outlined clearly.
Price-conscious customers are found in both B2B and B2C markets. There are, however, more complex pricing scenarios in B2B. To facilitate decision-making, provide different pricing ranges, variations, or pay-per-use scenarios to B2B buyers.
In the same way as B2C stores, B2B websites cater to a variety of customer segments. These segments include companies of all sizes, industries, and operational budgets. A B2B website should offer a more diverse, audience-based navigation so that it can reach a wider range of potential customers.

To provide an exceptional user experience, B2B organisations must invest in improving their website’s design and appearance when designing an ecommerce platform. The following methods can be used to accomplish this:

An easy-to-use interface. There must be an easy way to find everything on the website. In order for a customer to make a purchase, the site needs to be quick and convenient for them to view.
Reviews. It is possible to reach a broader audience by presenting a diverse selection of customer and logo reviews and testimonials.

CTAs (Calls to Action). What do you do when a customer shows interest in your product? Lead generation and profitability can be raised by designing CTAs that draw attention and point consumers in the right direction.

Here are our 20 Free steps to increase traffic to your website.

The rising tide of digitalization has made every business to have an online presence to scale.

So we thought to help business who needs assistance in taking their business to next level.

Here are our 20 Free steps to increase traffic to your website.

1. Get Social

Get Social. As of 2020 more than 3.8 billion people use social media. Nearly 60% of the world’s population are using the internet and the main trends suggest that more than half the world’s population will log into a social platform by the end of the year. So how can you use social media to boost your content? Start creating great content that will help users engage with you via your social platform. We also need to be proactive in replying and finding new users to follow and like our profiles. consider each platform and its users. For image-heavy content consider Pinterest and Instagram as your main social platforms. If you are looking for short, update messages to your users, consider Facebook and Twitter marketing. 

2. Mix up your content so users do not become bored.

Vary the length of all content so users do not become accustomed to your posts, keep them guessing and keep your content appealing as possible to different visitors to your website, varied pages or blog posts have the potential to reach even higher audiences. Mix up your media by using it. Video, infographics, and data-driven pieces to inform and educate your users. Higher educational pieces will also increase your google ranking as google sees your information as valuable.

3. Headlines that capture attention.

Blogs and headlines are the keys to capturing your audience off the bat. Without a keyword-rich headline, your posts and content will just fade into the distance. So think carefully and craft an amazing headline before you set your content live to the world.

Here are our 20 Free steps to increase traffic to your website

4. On-page SEO.

This factor is one of the largest. And is a worthwhile practice and will pay off in the long run if it is done properly. Optimizing your content for search engines is how we increase traffic to your website. A useful plugin for WordPress is the Yoast SEO plugin. This plugin will monitor the content of your website, and add in key suggestions on how you can apply SEO strategy to your content and blog. Yoast will ask you to add in a suggested keyword for your page, It will also add in your meta tags and meta descriptions for your page. It doesn’t take long. 

5. Target long-tail keywords.

Do a quick search on google and try to find questions people are asking for on google. Once you know what keywords you want to target, get your high intent keyword and popular search terms added to your blog. To ranker higher and quicker start by writing content and blog posts over the 2000 word mark. Include Outbound and inbound links to add to your DA ranking and backlinking scores.

6. Guest Blogging.

To boost your ranking and get your DA site authority higher, guest blogging may be the key to get your website valuable backlinks. This will also have the bonus of increasing your brand awareness. Do not make your article to spammy with links, and offer your guest blog site true educational content that way, your reputation will increase and other possibilities will be possible in the future.

7. Invite guest bloggers.

Now that you have written on another blog site, ask for bloggers to write on your site. This will help with adding content to your site. As well as valuable sharing links, that could boost your traffic. Just be aware of the content going on your site, and be sure to check it for spelling errors and links, as Google will penalize you for poor content, or plagiarized content. 

8.Referral Traffic

Have such good content that people backlink to your website automatically. learn what types of contents set lots of referral traffic and then learn or engage with their kind of users to get them to refer your website.

9.LinkedIn

This has been slightly been covered by social media, but we consider this needing a special link, LinkedIn is the largest social network aimed at business professionals, which means you should be posting good, relevant content related to your business regularly. Doing so will boost your traffic as well as increase your profile within the industry.

10. Google search console.

We find a lot of companies not implementing this simple tool. Simply create a sitemap.xml for your site, and get google search console to crawl your website, this will ensure your business is having your website looked at regularly from Google. This will make it easier for Google to rank your new content and will improve your click-through rates.

11. Linking your content internally.

Google loves good internal link structures. meaning: when creating or publishing new content be sure to link your content to already created content. This not only helps with SEO it also makes users find other relevant info easier. The higher-rated your user experience is the more sales and leads you will get. For a start always link your contact page

12. Interviews with market leaders.

Seeing a success story or case study is a good way of engaging users wanting to learn. Successful people love being mentors – why not ask some to give you an interview. The publish the interviews on your website to increase your traffic. Not only will the good industry name boost your company reputation and credibility. As a bonus, the interviewee will probably share the content with their social media profile, and website providing you good backlinks.

13. Email Marketing.

Don’t forget about email marketing, sometimes we always focus on getting new clients. When we could be targeting our exciting database. Email marketing can be such a powerful tool and has seen huge success with eCommerce websites. Even just a small update to your client database can get your brand in the minds of your users. 

14. An essential part of your traffic increasing is ensuring your website is mobile-friendly.

Websites are generally seeing a 50% traffic increase from mobile devices and more and more people spend more time away from their desks. Google has also started penalizing and de-ranking websites that are are not responsive. To ensure your website is accessible, comfortable to users across a range of devices. 

15. Site Speed.

Ever found yourself leaving a website because of slow website speeds. Do you love waiting for websites to load? Having a slow speed will increase your bounce rate. Make sure your page structures, image sizes, and your plugins are optimized to increase speeds. With gzip compression and caching plugins enabled. The faster your site loads the more traffic you will get. 

16. Community spirit.

People love talking and feeling passionate about a product or service they love. Answering questions and being helpful over social media or via your contact form or FAQ. is a good way to boost your word of mouth and increase traffic to your website. A good way of answering people’s questions is by installing a comment plugin on your website. 

17. Examine your data.

Google analytics can be added easily to your website. This will help you understand when and where your traffic is coming from, this essential as it will help you narrow down on what content to boost and see which content is driving traffic to your website. Use this information to create promotional and content strategies. This will also help you create audiences that can be targeted in the future. A good way of increasing traffic is by using a Facebook pixel, this is a Facebook tool, that lets you create look like audiences based on the user traffic that has visited your website recently. 

Here are our 20 Free steps to increase traffic to your website now

18. Video Marketing.

Text-based content is good, but the eyes are a very powerful tool. meaning people love seeing what your product or service can offer them. Quick tutorial videos, suggestions, reviews don’t take long to do and can help drive traffic from YouTube. It a great way to grab hold of your audience’s attention and boost traffic to your website at the same time. 

19. Find out what your competitors are doing.

see what topics or content is resonating with your similar audiences. Then try to emulate their content to bring traffic to your website.

20. Attend conferences, live events, or webinars.

There are most likely two major conventions in your area in which you can attend for your business. Attending these events is a good idea and can be a good idea to attend. If can land a gig as a host speaker even better. this is an excellent way to establish your brand as a leader in the industry and gain a significant wave of traffic to your website.