5 Proven Strategies to Skyrocket Your Social Media Impact

SEO

In today’s competitive social media landscape, it’s becoming increasingly challenging to get your posts seen organically by a significant portion of your audience. However, this doesn’t mean you need to rely solely on paid advertising. There are several effective ways to boost your social media impact, increase organic reach, and drive engagement. In this comprehensive guide, we’ll explore five powerful strategies that will elevate your social media presence, allowing you to connect with your audience on a deeper level.

Develop an Engaging Strategy

An engagement-focused strategy is essential for enhancing your organic reach and boosting your social media impact. By actively participating in the social media community, you can signal to platform algorithms that your content is relevant and valuable. Set aside at least 15 minutes every day to engage with other users’ content, view stories, and follow relevant accounts.

When you engage with other users, they are more likely to reciprocate by interacting with your content, leading to increased visibility for your posts. This simple but effective approach can significantly improve your organic reach and help you forge meaningful connections with your target audience.

Foster Two-Way Communication

Social media is a platform for building brand loyalty and advocacy. To achieve this, prioritise two-way communication with your audience. Encourage interactions on every post by incorporating questions, polls, or calls-to-action. These prompts stimulate engagement and show that you value your audience’s opinions.

In addition to encouraging interactions, it’s crucial to respond promptly to comments, messages, and other forms of engagement. Acknowledging your audience’s feedback, whether positive or negative, demonstrates your commitment to customer satisfaction and builds a sense of trust and authenticity.

Leverage Platform-Specific Tools

Each social media platform offers a range of unique tools that can amplify the reach of your content. By utilising these platform-specific features, you can tap into the algorithm’s potential and expand your visibility. Some essential tools include:

  • Facebook Shopping: Create a seamless shopping experience for your audience within the Facebook platform.
  • Live Videos: Host live sessions to engage with your followers in real-time, driving higher engagement rates.
  • Reels: Capitalise on the popularity of short-form videos with creative and entertaining Reels on Instagram.
  • Stories: Share ephemeral content to showcase behind-the-scenes moments, promotions, and exclusive updates.
  • Guides: Curate valuable content into user-friendly guides to establish your authority in a particular niche.

By incorporating these tools strategically into your content plan, you can increase your chances of appearing on users’ feeds and explore pages, ultimately reaching a broader audience.

Customise Content for Each Platform

One size does not fit all when it comes to social media content. Each platform has unique characteristics and preferences. Tailoring your content to suit the specific platform’s style and format is crucial for maximising engagement and resonating with your audience.

For instance, Instagram thrives on visually appealing content and short-form videos (Reels), while Facebook leans more towards long-form videos, blogs, and carousel posts. Be sure to optimise your content for each platform, taking into account the ideal dimensions, aspect ratios, and content styles.

Consistency is Key

Consistency is a vital factor in achieving long-term success on social media. Commit to a realistic posting schedule across all your social media channels. Regularly sharing high-quality content helps establish your presence and generates more organic reach and engagement.

Create a content calendar that outlines when and what type of content you’ll be sharing on each platform. By showing up consistently and delivering valuable content, you’ll reinforce your brand identity and build a loyal following.

Conclusion

By implementing these five powerful strategies, you can significantly boost your social media impact, increase organic reach, and foster deeper connections with your audience. Engage actively, encourage two-way communication, leverage platform-specific tools, customise your content, and maintain consistency in your posting schedule. Embrace these tactics to elevate your social media presence, drive meaningful engagement, and achieve remarkable results. For more tips and support, don’t hesitate to reach out to the Austin Digital team today. Let’s take your social media game to new heights!

Optimising Your Organization’s Online Presence

SEO

In today’s digital era, maximising your organisation’s online presence is crucial to reach your target audience effectively. One powerful tool for achieving this is by leveraging Google Business to its full potential. Google Business allows you to manage and optimise your business information on both Google Maps and Google Search, boosting your search engine optimization (SEO) and making it easier for potential customers to find your business. In this comprehensive guide, we will walk you through the steps to create a compelling Google Business profile and explore various strategies to enhance your online visibility.

Step 1: Creating a Compelling Google Business Profile

A well-crafted Google Business profile is the foundation for maximising your online presence. Follow these detailed instructions to create an engaging profile:

1.1 Business Name and Primary Service

When setting up your Google Business profile, focus on making it search-friendly. Incorporate your primary service or industry keyword into your business name to increase relevance. For example, if your brand name is “XYZ Marketing,” consider using “XYZ Marketing – Digital Marketing Services” as your business name. This helps Google understand what your business offers, making it more likely to display your profile for relevant searches.

1.2 Basic Details

Complete all the essential contact information in your Google Business profile. This includes your business phone number, email address, and a brief yet compelling business description. The description should accurately represent your brand and highlight the unique value proposition you offer to potential customers.

Additionally, list all your products and services with relevant keywords to improve your chances of appearing in relevant search results. This will enable Google to match user queries with your offerings effectively.

1.3 Service Area and Hours of Operation

For businesses that provide services in specific locations, defining your service area is essential. This ensures that your business appears in local search results when users look for services in your service area. Specify your operating hours clearly to avoid any confusion and set accurate expectations for customers.

1.4 Website and Social Media Links

Integrate your website address into your Google Business profile. This provides users with a direct link to your official website for more comprehensive information about your products, services, and brand.

Including links to your social media profiles also offers an excellent opportunity to engage with your audience outside of Google. Active and relevant social media profiles can boost credibility and trustworthiness among potential customers.

Step 2: Enhancing Your Google Business Profile

To stand out from the competition and capture users’ attention, focus on enhancing your Google Business profile with visually appealing and relevant content:

2.1 Compelling Images and Videos

Visual content leaves a lasting impression on potential customers. Start by uploading a high-quality business logo that represents your brand effectively. The logo should be clear, simple, and easily recognizable.

Next, choose a captivating cover photo that showcases the essence of your business. This photo often serves as the first image users see, making it essential for leaving a positive first impression.

In addition to the cover photo, include at least 10+ high-quality photos that highlight various aspects of your business. Consider images of your team members, meeting rooms, reception area, the exterior of your building, your products, and services. These photos offer users a glimpse into your business, helping build trust and familiarity.

Moreover, leverage the power of video to communicate your brand’s story and offerings more dynamically. Upload a well-produced video that showcases your products, services, team, and company culture. This video should convey the personality of your brand, providing potential customers with an authentic connection.

2.2 Map Pin Accuracy

The accuracy of your business’s map pin is vital, especially for businesses with physical storefronts or multiple locations. Double-check that your map pin is correctly positioned to reflect the precise location of your business.

Inaccurate map pins can lead to frustrated customers arriving at the wrong location, leading to negative reviews and potential loss of business. To prevent this, use Google’s built-in tools to adjust the map pin’s location if needed.

2.3 Managing User-Contributed Photos

Google Maps allows users to contribute photos of businesses they visit. While this can be advantageous for showcasing your business, it also comes with the risk of inappropriate or irrelevant photos being associated with your brand.

To maintain a positive brand image, monitor and curate user-contributed photos regularly. If you come across any photos that do not align with your brand values or are irrelevant to your business, request their removal through the Google My Business dashboard.

Step 3: Generating Positive Reviews

Positive reviews play a significant role in building trust and credibility for your business. Here’s how to encourage a steady stream of positive reviews:

3.1 Implementing a Review Strategy

Develop a structured approach within your organisation to encourage customers to leave reviews. Engage with satisfied customers and kindly ask them to share their positive experiences on your Google Business profile. Consider sending follow-up emails, offering incentives, or simply requesting reviews in person.

3.2 Responding to Reviews

Responding to reviews demonstrates your commitment to excellent customer service. Promptly acknowledge and respond to all reviews, whether positive or negative. Thank customers for their positive feedback, showing appreciation for their support.

For negative reviews, it’s crucial to address the issues professionally and empathetically. Use the “3 A’s” approach: Acknowledge the customer’s bad experience, Apologise for any inconvenience caused, and explain the Action you have taken or plan to take to resolve the matter.

Handling negative reviews gracefully can turn a dissatisfied customer into a satisfied one and show potential customers that you value feedback and are committed to improvement.

Step 4: Consistent Posting for Increased Engagement

Staying active on your Google Business profile with regular posts can boost engagement and drive more traffic to your website or physical location:

4.1 Summarise Blog Articles

Create concise and captivating summaries of your blog articles. These posts should offer valuable insights or tips related to your industry, products, or services. At the end of each summary, include a link back to the original article on your website, encouraging readers to explore more.

Regularly posting blog summaries can establish you as an authoritative figure in your niche and also lead to increased website traffic from interested users.

4.2 Seasonal Promotions and Updates

Use your Google Business profile to announce seasonal promotions, events, and updates. Keeping potential customers informed about special offers or events creates a sense of excitement and fosters a community around your brand.

These updates can lead to an increase in foot traffic or online interactions, as customers are motivated to take advantage of the limited-time promotions or attend your events.

Conclusion

Creating and optimising your Google Business profile is a dynamic process that requires continuous effort and refinement. By following the comprehensive strategies outlined in this guide, you can significantly increase your organisation’s presence in both Google Maps and Google Search. A well-crafted profile, compelling visual content, positive reviews, and consistent engagement can make your business stand out in a crowded online marketplace. Embrace these tactics as part of your digital marketing strategy, and watch your online visibility and customer engagement soar to new heights. With dedication and perseverance, you can unlock the full potential of Google Business and establish a strong and authoritative online presence for your organisation.

Leveraging the Power of AI to Enhance Your Website

Digital Design, Digital Marketing, SEO, Web Design

In today’s digital age, websites have become an integral part of businesses, serving as a platform to engage with customers, showcase products or services, and drive conversions. To stay competitive, businesses are increasingly turning to artificial intelligence (AI) to enhance their websites and provide a seamless user experience. In this article, we will explore various ways you can leverage AI to unlock the full potential of your website, from chatbots and personalization to content generation and predictive analytics.

1. AI-powered Chatbots: Revolutionizing Customer Support

AI-powered Chatbots

Gone are the days when customers had to wait endlessly for a response to their queries or navigate through complex phone trees. AI-powered chatbots have emerged as a game-changer in customer support, offering instant assistance and personalized interactions. These virtual assistants are equipped with natural language processing (NLP) capabilities, allowing them to understand and respond to user inquiries in real-time.

Benefits of Chatbots

Implementing chatbots on your website brings several benefits. First and foremost, they provide round-the-clock support, ensuring that customers’ questions are answered promptly, regardless of the time zone or business hours. This leads to increased customer satisfaction and loyalty.

Chatbots also save human resources and reduce operational costs. By handling common queries and providing self-service options, chatbots free up support agents to focus on more complex issues, resulting in improved efficiency and productivity.

Moreover, chatbots can be trained to learn from user interactions, enabling them to provide more accurate and personalized responses over time. They can guide users through your website, help with product recommendations, or even assist in completing transactions, enhancing the overall user experience.

2. Personalization: Tailoring the Experience to Each User

Personalization with AI

One-size-fits-all approaches no longer suffice in today’s highly competitive digital landscape. AI-powered personalization allows you to deliver tailored experiences to each user, increasing engagement and conversions.

Understanding User Preferences

AI algorithms analyze user behavior, preferences, and historical data to gain insights into individual user preferences. By leveraging this data, you can dynamically customize content, recommendations, and offers to align with users’ specific needs and interests.

Benefits of Personalization

Personalization enhances user engagement by providing relevant and targeted content, reducing bounce rates, and increasing time spent on your website. By presenting users with products or services that align with their preferences, you can significantly improve conversion rates and customer satisfaction.

Additionally, personalization fosters a sense of connection and loyalty. When users feel that a website understands their needs and caters to their preferences, they are more likely to return and become repeat customers.

3. Voice Search: Embracing a Hands-Free Experience

Voice Search and AI

Voice search has gained immense popularity with the rise of virtual assistants like Siri, Alexa, and Google Assistant. Integrating voice recognition technology into your website allows users to interact with your content using voice commands, providing a more convenient and hands-free experience.

Improved Accessibility and Usability

Voice search makes your website accessible to a wider range of users, including those with physical disabilities or those who prefer hands-free interaction. By offering voice-enabled search functionalities, you cater to diverse user needs and create a more inclusive online environment.

Optimizing for Voice Search

To optimize your website for voice search, focus on conversational keywords and phrases that align with how people speak. Understand user intent behind voice queries and ensure that your content directly answers their questions. Structuring your content in a concise and easily digestible manner can help search engines extract relevant information for voice search results. Additionally, consider optimizing your website for local voice search by including location-specific information and addressing common local queries.

4. Content Generation: AI as a Creative Partner

Content Generation with AI

Producing high-quality content consistently can be a time-consuming task. AI comes to the rescue by assisting in content generation, saving time and resources for content creators.

Automated Content Creation

AI algorithms, specifically natural language processing (NLP) models, can generate human-like text based on given prompts or inputs. These algorithms can be trained on vast amounts of data, allowing them to understand context, tone, and style, resulting in coherent and relevant content generation.

Supporting Content Creation

AI can be a valuable tool for content creators. It can help generate product descriptions, blog posts, news articles, or social media captions. Content creators can leverage AI-generated drafts as a starting point and then add their expertise and creativity to refine and enhance the final output.

Language Translation

For businesses targeting a global audience, AI-powered language translation tools can be invaluable. These tools can automatically translate website content into multiple languages, breaking down language barriers and expanding your reach to international markets.

5. Visual Search: Enhancing Product Discovery

Visual Search and AI

Visual search technology enables users to find products or information by uploading or taking a picture. AI algorithms analyze the visual characteristics of an image, such as shape, color, and texture, to provide accurate search results.

Simplifying Product Discovery

Visual search simplifies the product discovery process for users. Instead of relying solely on keywords or descriptions, users can visually search for similar products or find more information about an item they come across in the physical world. This enhances user experience and increases the likelihood of conversions.

 Visual Search in E-Commerce

For e-commerce websites, visual search can be a game-changer. It allows users to find products they desire, even if they struggle to articulate their search criteria. By integrating visual search capabilities into your website, you enable users to explore your product catalog in a more intuitive and engaging manner.

Visual Content Optimization

Optimizing your visual content for visual search is crucial. Ensure that images on your website are properly labeled with descriptive alt text and relevant metadata. This helps search engines understand the content of the images and improves their visibility in visual search results.

6. User Behavior Analysis: Insights for Continuous Improvement

User Behavior Analysis with AI

Understanding how users interact with your website is crucial for optimizing its performance. AI algorithms can analyze user behavior patterns, such as click-through rates, time spent on pages, or navigation paths, to provide valuable insights and inform data-driven decisions.

Gathering and Processing User Behavior Data

AI-powered analytics tools collect and process vast amounts of user behavior data, providing you with a comprehensive view of how visitors engage with your website. These tools track user actions, such as page views, clicks, form submissions, and conversions, and transform them into meaningful metrics and visualizations.

Identifying User Preferences and Pain Points

By analyzing user behavior data, you can gain insights into user preferences, identify popular content or products, and understand what drives conversions. For example, you may discover that users spend more time on certain pages, indicating high interest or engagement. On the other hand, you may find pages with high bounce rates, suggesting potential pain points or areas for improvement.

Optimizing Website Design and User Experience

User behavior analysis helps you optimize your website’s design and user experience. By identifying bottlenecks or barriers to conversion, you can make data-driven decisions to enhance usability and streamline the user journey. For instance, if users frequently abandon a particular form, you can analyze the form fields and optimize the layout or reduce the number of required inputs.

A/B Testing and Conversion Optimization

AI algorithms can facilitate A/B testing, where different variations of website elements, such as headlines, call-to-action buttons, or layouts, are tested simultaneously to determine which version performs better. By continuously experimenting and analyzing user responses, you can optimize conversion rates and improve key performance indicators.

Personalization and Recommendations

User behavior analysis enables personalized experiences and recommendations. By understanding user preferences and past interactions, AI algorithms can suggest relevant content, products, or services to individual users. This enhances engagement, increases cross-selling and upselling opportunities, and improves overall user satisfaction.

Predictive Analytics and Future Planning

AI algorithms can leverage historical user behavior data to make predictions about future trends or user actions. By applying machine learning techniques, you can forecast user preferences, anticipate demand, or identify potential market opportunities. This helps you make informed decisions, allocate resources effectively, and stay ahead in a rapidly evolving digital landscape.

Privacy and Ethical Considerations

While user behavior analysis provides valuable insights, it is essential to handle user data with care and respect privacy. Ensure compliance with data protection regulations and communicate transparently with users about data collection and usage. Implement robust security measures to safeguard user information and provide options for users to control their data preferences.

Incorporating user behavior analysis powered by AI into your website strategy enables continuous improvement, optimization, and better alignment with user needs and preferences. By leveraging these insights, you can create a more user-centric and effective online presence, driving better results for your business.

7. Fraud Detection and Security: Safeguarding Your Website and Users

Fraud Detection and Security with AI

In an increasingly digital landscape, ensuring the security of your website and protecting your users’ data is paramount. AI can play a crucial role in detecting and preventing fraudulent activities, safeguarding your website and maintaining the trust of your users.

Identifying Suspicious Patterns

AI algorithms can analyze large volumes of data in real-time, enabling them to identify patterns and anomalies associated with fraudulent activities. By continuously monitoring user behavior, transactions, and interactions, AI-powered security systems can quickly detect suspicious patterns and raise alerts for further investigation.

Advanced Threat Detection

AI-powered security systems can detect and mitigate various types of cyber threats, including account takeovers, phishing attempts, spam, and malware. These systems can employ machine learning algorithms to learn from historical data and adapt to evolving threat landscapes, staying one step ahead of malicious actors.

User Authentication and Access Control

AI can enhance user authentication processes, making them more secure and seamless. Biometric authentication methods, such as fingerprint or facial recognition, can be integrated into your website to provide secure and convenient access to authorized users. AI algorithms can analyze biometric data and compare it with stored templates to verify user identities.

Anomaly Detection and Behavioral Biometrics

AI-powered security systems can establish baseline user behavior profiles, learning patterns of normal user activity. By continuously monitoring user behavior, these systems can detect anomalies that may indicate fraudulent activities. Behavioral biometrics, such as keystroke dynamics or mouse movement patterns, can also be used to authenticate users and detect suspicious behavior.

Data Protection and Privacy

AI can assist in data protection and privacy by automatically identifying sensitive information and applying appropriate security measures. AI algorithms can scan and classify data, ensuring that personal information is handled securely and in compliance with privacy regulations. Additionally, AI-powered data anonymization techniques can protect user identities while still enabling meaningful analysis.

Regular Security Audits and Updates

Implementing AI-powered security measures should be accompanied by regular security audits and updates. As threats evolve, it is crucial to stay vigilant and update security protocols to address emerging vulnerabilities. By monitoring security logs and leveraging AI algorithms to analyze potential risks, you can proactively protect your website and users.

Building User Trust

Implementing robust security measures and effectively communicating them to your users helps build trust and confidence. Clearly outline your security practices, data handling policies, and privacy commitments to assure users that their information is protected. Demonstrating your dedication to security can set you apart from competitors and attract users who prioritize online safety.

By leveraging AI for fraud detection and security, you can proactively safeguard your website, protect user data, and mitigate potential risks. Prioritizing security not only protects your business and users but also enhances your reputation and strengthens user trust in your brand.

Incorporating artificial intelligence (AI) into your website strategy offers numerous opportunities to enhance user experience, drive conversions, and ensure the security and success of your online presence. From AI-powered chatbots providing instant customer support to personalization techniques tailoring the user experience, AI revolutionizes the way businesses interact with their audience.

AI-driven technologies like voice search enable hands-free and convenient browsing, while content generation tools assist in creating high-quality and engaging content efficiently. Visual search capabilities enhance product discovery, and user behavior analysis provides valuable insights for continuous improvement and optimization.

Moreover, AI plays a crucial role in fraud detection and security, protecting both your website and your users’ data. By leveraging AI algorithms, businesses can proactively identify and mitigate cyber threats, establish robust authentication processes, and ensure compliance with privacy regulations.

As you explore the vast possibilities of AI for your website, it is essential to strike a balance between automation and human touch. While AI enhances efficiency and personalization, maintaining a human connection and providing a seamless user experience is equally important.

By embracing AI technologies, businesses can stay ahead of the competition, deliver exceptional user experiences, and build long-lasting relationships with their customers. As the digital landscape continues to evolve, leveraging AI to enhance your website becomes an indispensable strategy for success in the modern business world.

So, whether you’re implementing chatbots for round-the-clock customer support, personalizing content to cater to individual preferences, or harnessing the power of data analytics to improve user engagement, AI empowers you to unlock the full potential of your website and create a truly remarkable online presence. Embrace the possibilities of AI and embark on a journey of innovation and growth for your business.

What its like to work in Web Design

SEO, Web Design, Website Tips

What Is It like to Work in Web design?

Being a web designer means working with digital media to present information in a visually appealing manner. Web design is a career path for creative thinkers who can display information effectively and aesthetically. So, what is it like to be a website designer, and what are some expectations to have before getting involved?

Website Designing

The main responsibility of a web designers is to create sites that present information in a clear and engaging way. Web designers should think creatively and be able to work with business clients so that the final website design tailors to user experience.

It is important to understand that web designers are not the same as web developers. The developers focus more on the technical side of web development. They usually take the designs from the designer and construct it into a functioning new website.

Overall, getting involved in internet design means working with clients, designing websites, and practicing effective time management.

Visual Design

It goes without saying that you should have a knack for designing if you want to get into this particular business. One of the main focuses is to understand typography, color, and grid systems to produce a visually appealing website. Visual design is one of the key elements to web design, so it is important that you enjoy creating different arrangements.

Website Language

A Web Designer should understand different website languages to have success in their careers. There are three kinds of languages that company websites utilize: HTML, CSS, and JavaScript. Although HTML and CSS are not technically programming languages, all three help develop the visual elements of a website. So, before going into web design, you should know more about these languages.

Marketing and SEO

Today, many businesses utilize their websites as advertising. Creating a good online image can increase the number of customers. Therefore, designers need to have some knowledge of marketing so that clients can see more traffic within their site.

Knowledge of SEO, also called search engine optimization, is crucial in design. By inputting certain terms onto an internet page, the site can achieve more traffic when potential customers type the same terms into search engines. Businesses can use google analytics to see how many people view the site or come across their page.

Communication, Time Management, and Clients

Getting into this kind of design is not all about the composition of internet pages. You also need to have a good grasp on time management and a good understanding of communication with clients. Without clients, you cannot have work. Therefore, you should have good verbal communication skills as well as time management.

Getting Involved

If you are knowledgeable about designing websites in New Zealand and are very serious about working with web design sites, we are here to help. There are many businesses all over New Zealand that want fresh minds to bring new creative ideas. Let us help to present your information in a digitally creative manner.

So, if you are interested in this form of design in New Zealand, we can help here at Austin Digital. For all your design & development we can give you the perfect experience with Austin Digital. Contact us for more information!

Buying Domains best practises and guide – Austin Digital

SEO, Website Tips

Regardless of what domain name you essentially decide  on, you might want to consider some of Austin Digitals top tips to think about when naming your new business:

Your domain name really should be as brief and short as possible.

Reduced name domains are actually less complicated for direct-type ins, don’t spillover text on your business cards, and could be thoroughly obvious in search engines, and are social friendly (they can be easily shared from someone to the next).

Do not buy a dropped domain.

except if you aware of the record of the domain name. You may inherit harmful consequences or negative affiliations, from the previous owners. Even though the domain may have been scrubbed in google search engine ranking algorithms, you can imagine that the back links to that site were not beautiful.

Don’t put hyphens in your domain.

They are very easy to forget and confuse your consumers and your traffic may divert to the version of the domain names in which don’t work with hyphens.

Don’t use domains that reach all related to someone else’s brand.

This is unlawful and can get you in hot water quickly if an individual discovers and chooses to file a suit against you. Any brand equity that you build into the domain will be lost as quickly as you get that desist and cease notice.

Use key phrases or Keywords.

if in any way possible. Even if there is small Search Engine Optimisation value to a keyword-rich domain, it will build better SEO keywords linking to your domain affiliations with your clients.

However don’t use to many in your domain choice, as this will negatively affect your ranking.

Consider your social presence. If you’re naming a new business.

It is ideal to make sure you can get some other social media accounts with the exact same company name. Just before you settle on the domain use KnowEm.com to search the most popular social media handles and names to see if your brand name is still available.

Acquire similar domain names.

If they are offered, to keep any individual from buying our your brand domains, purchase easy misspells and other popular names associated with your business, It may be expensive to start buy it may save you thousands later on once you have increased a brand and the domain squatters can’t leverage your domains against you for high prices.

Because it might be available, don’t settle for the.co domain of your brand. Although, there are many prominent products and business like angel.co, pocket.co and calendar.co they nonetheless likely eliminate large amounts of quality traffic to the.com versions of their domain which are totally irrelevant to their service.

Google rankings & mobile friendly websites

SEO

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. That’s why we build mobile friendly websites.

Last year, Google started using mobile-friendliness as a ranking signal on mobile searches. Google announced the beginning of a rollout update to mobile search results that increases the effect of the ranking signal – to help your users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by these updates.

Editing your site to work on mobile platforms is no longer viable. It is now a necessity to upgrade your website to keep in line with your competitors. Speak to us today about resolving this issue and getting your website design mobile ready and also boost your traffic in the process!

Give me a call today if we haven’t already made your site mobile responsive!

Some site owners have googled their sites running routine traffic audits and discovered that Google had added a warning below their search result. The warnings in general read “Your page is not mobile friendly.”

Many older website sites were designed for viewing on computers. The way that a smart- phone or tablet displays websites is different. Because of smaller screen sizes and different operating systems, certain websites appear in a more linear style when viewed from a mobile device. While this is sometimes not an issue, in most cases websites can be rendered unworkable by the difference in display.

If you are among this group, please put your mind at ease. The warnings are only visible to the site owners, themselves. Google determines the site owner by keeping track of your IP and matching it against the IP from which the site has been edited or published. Those from other computers who run the same Google search will still see your site in the same place in their results, but the warning will not be there. This is not a deterrent for your customer base. It is simply an experiment Google has undertaken to see if the warnings will increase mobile friendliness from already established websites like yours.

However, if you are seeing this warning regarding your website, the warning being hidden from searchers doesn’t solve your primary problem. The concern many website owners have is that the warning will prevent people from viewing their website. In fact, the warning is a useful heads up that your site is unworkable from a mobile device.

With most searches now coming from mobile devices, you want to be sure that those who find you on their tablet or smart phone are going to be able to retrieve all the same features and information as those who use a laptop or other computer. Most people, when they click on a non-mobile friendly website from their mobile device will see a jumbled mess of unclickable and unreadable content. When this happens, they are more likely to move on to one of your competitors’ websites than they are to seek out a desktop computer to view your website from for a better experience.

If you haven’t already made your mobile friendly websites

Contact us now