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Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

MailChimp is the partner that every small business needs, streamlining the process of anything mass email related. As the world’s leading email marketing platform, MailChimp plays an integral role in growing small businesses around the world. Sure, you can create an email newsletter using a service like WordPress, but that method isn’t nearly as reliable and lacks the services MailChimp offers. Listed are some of the key advantages of using MailChimp that will make any business or blog owner wish they signed up for this service yesterday.

Emails go to the Inbox:

This might seem obvious, however, experiments have shown that when you don’t use a third party service like MailChimp emails are more likely to be sorted into spam folders. Furthermore, the website Top Ten Reviews tested different third-party email marketing systems and MailChimp was one of the most successful in delivering emails to inboxes.

Simple and Customizable Interface:

In short, MailChimp is easy to use and makes it possible for you to design your emails just the way you’d like. MailChimp allows users to utilize existing code within a newsletter or email and use it again within the application. For example, if you already have a HTML coded newsletter on your website you can simply copy and paste the code into MailChimp and edit it how you need to. MailChimp even looks over your email before you send it out and identifies any problems.

Automation:

With MailChimp you can create and schedule automated emails that you can use to do things like follow up on purchased products send product recommendations based on a customer’s shopping behavior. MailChimp offers preset automation workflows to which make it easy to determine and choose the best workflow for your business in just a few clicks.

Analytics:

MailChimp offers detailed analytics which inform you of things like how many people opened the email, how many people unsubscribed after receiving an email, which links within the email were clicked and how often, and how responses to your emails compare to the industry average.

Integration & Mobile Options:

You can easily view reports or send campaigns from your phone no matter where you are using MailChimp’s mobile apps. MailChimp also integrates with popular apps such as facebook, twitter, and salesforce, allowing you to easily sync your data across platforms.

Affordability:

Most importantly, MailChimp is an affordable option, whether you have 100 or 20,000 subscribers. As a new business with less than 2,000 subscribers, Mailchimp is free. As your business grows you’ll pay an affordable monthly fee with which you can send an unlimited number of emails.

MailChimp is affordable, easy to work with and reliable. Further, MailChimp out performs its’ competitors and allows you to successfully and efficiently market your business by offering capabilities that you couldn’t perform on your own. When it comes to effective email-marketing, look no further than MailChimp.