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Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...
Mobile APPS

Case Studies

PayMe: Payroll Automation

The PayMe App is an app specially designed to smartly and easily manage payrolls. Whether a contractor or an agency, it meets all the contract management needs by automating and streamlining the payroll processes. With PayMe – the whole payroll function becomes hassle free – from maintaining weekly expenses attaching receipts, to copying claims, maintaining records, and more.

About PayMe

PayMe is a brand trusted for over 45 years in the UK for its extensive experience and expertise across the Recruitment Industry. Its 4 decades-long association with the Human Resource ecosystem enabled it to relate and understand the restraints and challenges of the payroll and contract management systems – both from the employers as well as contractors perspective. To overcome these problems, PayMe came up with the idea of creating a smart app for payroll management.

PayMe: Going Forward

To turn this idea into reality, they required technologically experienced and sound solution providers who could help build a robust app with all-encompassing features and functionality for the ease of payroll and expense claim from the contractor’s perspective, and payroll and expense settlement from the agency’s or the employer’s perspective.

PayMe have been an extremely reliable and trusted brand. They wanted to give a tailor-made comprehensive technical and automation solution for payroll management in the form of an app along with maintaining their credibility and trust. Critical data, finance and tax management associated with the payroll system – maintaining and building everything under a secure solution was a challenge. Also, the logics and the app structure was different with different industry verticals – so everything had to be built independently. From permission based limited accesses, compliant taxation logics, real time syncs, calendar synced reminders, etc., there was a lot to be done on all the three mobile Operating Systems  – Android, iOS, and Windows.

Austin Digital went about understanding PayMe’s requirements. Our team of developers project coordinators not just closely associated with PayMe to prepare a roadmap but also performed deep research and analysis in order to build an App that was all-inclusive and solved more purposes than expected in payroll management processes. The App built included the following features and solutions:

Austin Digital went about understanding PayMe’s requirements. Our team of developers project coordinators not just closely associated with PayMe to prepare a roadmap but also performed deep research and analysis in order to build an App that was all-inclusive and solved more purposes than expected in payroll management processes.

The App upon completion included the following features and solutions:

  • Different systems for different verticals
  • Automatic expense and pay updates to agencies and contractors in the form of push notifications
  • Easy locally based account management system
  • Multiple workplace management with easy expense claim system
  • Quick and seamless navigation with huge data volumes capacity
  • Highly secured database compliant with the UK’s cyber laws and taxation/advisory
  • Ability to scale according to the changing economy, rules, regulations, and laws of the UK

Grupio Event App

Grupio is an extraordinary App solution for mobilising Event Management and Outreach.


It provides a one point hub for attendees, exhibitors, volunteer and organisers of Events, Tradeshows, Conferences and more.

Grupio came up with an extremely fascinating idea of creating an app portal for Connecting Events – so the event stakeholder can quickly create apps for all kind of events ranging from Corporate & Enterprise Events, Conferences, Expos, Healthcare Events, University & Educational Events, Sports & League Events, and more. The client here thus, was looking for a solution provider who could help build Grupio from scratch – the tools, framework, UI, integrations, the functionalities and much more. They needed a seamless frontend solution with an extremely powerful code structure at the backend – that could help users create strong Event Apps compatible with diverse devices and varied functions

Since the desired solution needed quick, real time updates on the admin level, the amount of real-time data that had to be generated through all Grupio apps was huge. An app with uninterrupted performance, highly functional backend, interactive and user-friendly front-end, along with sustainability to heavy data loads was a challenge. Also, the variety of features including in-app chats, event updates, calendar synchronisations, rich media uploads, etc. had to work within various app platforms including BlackBerry, iPhone, iPad, iPod Touch and Android – all through a common database.

Austin Digital went about creating an all-encompassing solution for Grupio: A beautiful, high-performing and feature-rich Events App Portal. The highly interactive and user-friendly Grupio app displays various content modules consistently across multiple screens working on diverse mobile operating systems – all tested and quality check passed.
  • Advertisements and Sponsorships listing and buying within the app
  • Social media channels integrations including FB, Twitter, etc. for the users to share updates on their social accounts
  • SMS integration for messaging co-attendees or the specific groups
  • Maps for event location tracking
  • Push Notifications for updates
  • Event schedules and agendas with detailed text and rich media – every event chronologically displayed automatically
  • History or Previous sessions viewing within a beautiful interface
The Grupio App made it easy for the attendees to access important event information they require during or after the particular event. The event owners, through Grupio could build seamless event apps with their branding, advertisements, surveys, messaging capabilities, alerts, analytics, schedules, gamification, sponsorship listings and a lot more. Grupio with their super interactive interface and easy to understand backend has been able to power more than 100 event apps across more than 50 locations across the world.

3 Curious Monkeys App

3 Curious Monkeys is an extremely interactive, cute and kids-friendly iPad app, specially created for engaging children. Children through this app can enjoy the various garbs, apparitions, accessories and cultural props of different Indian states. They can experiment dressing the monkeys and see how they look in different traditional looks.

Keeping children safely engrossed is a herculean task these days. With so many things to distract and misguide children in the technology and app world, finding a trusted entertaining, as well as an educational app, is a challenge. Children learn faster with interactive details and information. An app like 3 Curious Monkeys was ideated to solve this particular purpose. Where children could not just be entertained but also be educated in a creative, easy and fun way. The client required a kids app that had animated characters, that was real & unique, and that would help connect children with their traditions and native dialects. 3 Curious Monkeys not just keeps children entertained and engrossed, but also helps them learn various famous language terminologies from all over India. The 3 cutely animated monkeys are fun for children when they make them dress up in different famous clothes and accessories from various areas of the country.

Apart from entertaining children, which is a challenging task since always, the 3 Curious Monkeys app required minute and quality details which were time-consuming and treacherous. The animations of the monkeys, the detailed graphics of backgrounds, dresses and props, the voice overs, the soothing app colors suitable for children’s delicate eyes – there were many things to be taken care of. The app was also to be made according to the CPAA compliance norms covering all the intricate details to be kept in mind while creating a children’s rated app.

Austin Digital created a beautiful, creative and a highly-engaging fun app – 3 Curious Monkeys. The app worked seamlessly on the iPad. The first few kids encounters and expressions that we tested on the kids of a few of our team members were astonishing – the kids not only kept on having fun but also learned new things about different states and languages. The client was amazed at the solutions that the app covered; they were:

  • Multi-lingual compatibility with more than 40 new words to expand your Indian vocabulary
  • High on visual appeal with plenty of interactivity enhancing your cognitive and thinking skills.
  • Soothing colours suitable for kids’ eyes
  • Highly interactive functions and seamless functioning
  • Beautiful, smooth animations
  • Authenticated, rightly pronounced local dialects like “Bou Saras” in Gujarati, “Vadiya ji Vadiya” in Punjabi, etc.
  • Easy-to-use, creative possibilities that make it easy for preschoolers, kinder-garten kids and toddlers to use
  • Smoothly integrated and synced voice overs
  • Beautiful and detailed props, backdrops, characters, apparels, and accessories
  • Tested and COPPA compliant highly engaging and educative children’s app

From Marathi Nath, Punjabi Pagadi, Kanjeevaram Lehenga to Bandhani Kurta, from funny mustache, Bindis and Jhumkas to cute voices and actions, the app was comprehensive enough to make the children happy. As a feedback of parents, they were happy with the app as it made the children learn new vocabulary and accents along with learning about diverse traditions and culture of their country.Children enjoy playing and engaging on 3 Curious Monkeys with cute characters, dainty props and funny voices.

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