Speedy Signs
When Speedy Signs, a large sign group with over 25 franchises, came to us in the hopes of a brand refresh that would set them apart from their competitors, we jumped at the chance to help them shine.
Our discovery was that Speedy Signs needed more than just a visual rebrand. They required a brand that would not only elevate their independent identity but also reinforce the benefits of their service and create a substantial impact in their industry.
To achieve this, we conducted extensive market research and positioned Speedy as industry leaders in New Zealand. Our strategy focused on demonstrating how properly executed branding can accelerate growth and built trust and loyalty among their audience. We developed a vibrant logo design, used colors that aligned with NZ’s heritage, and created a benefit-driven tagline to expand the perception of the company’s offering.
Our efforts resulted in a revitalized brand, sustained growth, and increased trustworthiness and loyalty among audiences. This project was completed by BallantyneTaylor, a B2B marketing agency founded by Steve Ballantyne and Greg Taylor.
