Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing.

“If you never did, you should. These things are fun and fun is good.”

Don’t be afraid to try something new – it might be FUN. Content marketing is about engaging your audience, being interesting, and empowering your audience to be involved in creating the story with you. Allow user-generated content to lead you down paths you hadn’t imagined. It can be terrifying to do something you’ve never done, but it will lead you to places you’ve never been. Who doesn’t love an adventure?

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.”

The way to find your people is to be YOU. Share your story, your why, your reason for being. If someone doesn’t like what you have to say, why are you expending your energy to win them over? They don’t matter. You might be surprised at just how many people out there share your kind of weirdness, so let your true self out and celebrate with those you attract.

“Why fit in when you were born to stand out?”

Shake things up. Be bold, not boring. How are you going to be different, stand out from the mass of content out there? Use storytelling. Maybe be like Superman and put your undies on the outside. No judgment here.

“The more you read, the more things you will know. The more that you learn, the more places you’ll go.”

There is a whole big world out there, and something to learn from everyone in it. Read, read, and read some more. Watch. Listen. Learn. Open your mind and expand your horizons. Look to papers, blogs, popular literature. Watch your competitors, and imitate the best by researching which posts are getting attention and why. Study completely different industries. There are no limits to knowledge and where it can take you. How exciting is THAT?

“They say I’m old-fashioned, and live in the past, but sometimes I think progress progresses too fast!”

Old doesn’t always mean obsolete. Putting out a bit of great content is just the start of the relationship with your audience. There is still a place for email, direct mail, and events. Think “high tech, high touch” – yes you need to be using up-to-date technologies, but don’t forget we are all human and those old school methods still mean a lot.

“A person is a person, no matter how small”

And since we are all humans, we still have to relate to each other on an emotional level. Tell your story in a relatable way. Whether your audience is the size of an elephant or a colony on a dust speck doesn’t matter.

“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”

Content marketing has to be engaging and interesting. More than just interesting words, you need captivating visuals. Tell your story in a variety of ways – make up infographics and videos, use user-generated content to tell your story. Dr Seuss excelled at using illustrations to bring his words to life, making impressions that last a lifetime.

“Step with great care and great tact. And remember that life’s a great balancing act.”

You know that guy who crossed the Grand Canyon on a tightrope with no safety net? He knew a thing or two about balance. Ok, maybe that’s an extreme example. I mean no-one’s going to die, but you still want to make it to the other side. The point is to find a balance of quality and quantity. Too much content and you’ll fade into the noise that is already out there, too little and no one will be watching.

“If you want to catch beasts you don’t see every day, you have to go places quite out-of-the-way. You have to go places no others can get to. You have to get cold and you have to get wet too.”

Stay ahead in strategy, technology and knowledge. Read trade publications and stay on top of trends to keep things fresh, but add your own spin. You might have to get a bit uncomfortable. My grandmother used to say, “You’re not made of sugar so you won’t melt if you get wet.” Maybe she just meant to stop whining about walking to school in the rain, but I like to think she was passing on a bit of encouragement as well. Get out of your comfort zone, and see what you can find.

“Think and wonder, wonder and think.”

If you have to call IT about your misbehaving computer, what’s the first thing they say? Turn it off and turn it back on. The flood of multimedia that exists today can be so overwhelming that we forget to turn off sometimes. Whether it’s getting into nature, going bowling or taking time out to enjoy a really good meal – whatever works for you – unplug and let yourself think without the noise.

“You’ll miss the best things if you keep your eyes shut.”

Or in the words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Stay alert, be confident and keep your eyes open. Technology is advancing at a rapid pace. Don’t miss out on opportunities presented to you.

“Will you succeed? Yes, you will indeed! Ninety-eight and three-quarters percent guaranteed.”

Unfortunately, no-one has the magic wand for guaranteed instant success. However, being consistent, engaging, and authentic – and having fun day after day – is the #1 formula. Do that.

Think big, catch those beasts.

Or in Dr Seuss speak:  Not sure if your content is working for you?