Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

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Tradie HR

Build your business success with Tradie HR

Tradie HR is a unique service, providing Human Resource support tailored to Kiwi Trades businesses of all shapes & sizes. Because whether you are starting out or gearing up to take your Trades business to the next level, getting the people stuff right is crucial to your success.

Every business owner faces staffing challenges. Setting up your business to minimise people issues, improve your team’s motivation, attendance and output means happier clients and staff and better revenue.

With a Masters degree in Human Resources & Organisational Development and over 25 years experience, working in many industries and companies both in NZ and overseas – I have seen pretty much everything in HR. I have a proven track record of knowing what works and what doesn’t especially in motivating and engaging employees.


I’m here to make it simpler for you to grow your business. If your staff aren’t your greatest business advantage – they should be. Give me a call for a free discussion about how Tradie HR can help you.

Austin Digital Testimonial

From my very first meeting with Marilyn through to my website going live, the team at Austin Digital were just amazing. Kern for his creativity & patience and Marilyn for her superb client care and expertise. Thank you for an outstanding journey.

Developing advanced people strategies


From ensuring your contracts are legally compliant to developing advanced people strategies and employer-of-choice cultures, we offer a highly experienced service dedicated to the Trade Industry. Getting the people stuff right is a fundamental investment in your success.

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