SEO – Search Engine Optimisation

You’ve probably heard of the tremendous benefits that can be gained by embarking on a comprehensive SEO campaign to generate leads from organic traffic to your website. You can also invest in paid Google PPC advertising to generate targeted leads, but the best option is to use an integrated approach that combines both SEO and PPC into one campaign.

Combined SEO Services and PPC Domination

With a combined marketing campaign you now have the chance of dominating both organic and paid sections in related search results. The same keyword sets that proved effective in landing you the top spots in natural search results can also be harnessed for unleashing PPC ads that rock!

Combined SEO Services and PPC Improves Your Click-Through Rates (CTR) and Helps Grow Your Client Base

CTR Increase

A combined SEO and PPC campaign will help you create compelling content, which will prove beneficial for you not only in terms of search ranking but also on generating favourable action and click-throughs from targeted audiences. With a combined PPC and SEO campaign, it also improves the CTR of the individual ads if it were measured separately.

Other similar studies were conducted in the regards including one from SEER interactive which generated a CTR increase from 5.66% to 18.06% when PPC and SEO were combined.

Brand Exposure

A greater exposure for your brand will eventually be translated into a higher favourable responses in the Otago area to both your PPC advertisements and natural traffic to your websites or landing pages.

Your competitors are gunning for the top spot too and for you to keep your rankings high, you need to maintain an integrated approach to your SEO and PPC efforts.