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Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...
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Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...
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Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...
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Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...
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What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....
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Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...
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Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...
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Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...
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How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...
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Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...
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SEO Services Otago

Using our effective SEO (Search Engine Optimisation) techniques, we can help potential customers find your website in the Otago area, more easily by optimising it for the keywords people type into Google and other search engines. This means that your website will appear higher in their search results and will be much more likely to be clicked on.

Our SEO services Otago plan, can give your website the boost it needs to find new clients

SEO – Search Engine Optimisation

You’ve probably heard of the tremendous benefits that can be gained by embarking on a comprehensive SEO campaign to generate leads from organic traffic to your website. You can also invest in paid Google PPC advertising to generate targeted leads, but the best option is to use an integrated approach that combines both SEO and PPC into one campaign.

Combined SEO Services and PPC Domination

With a combined marketing campaign you now have the chance of dominating both organic and paid sections in related search results. The same keyword sets that proved effective in landing you the top spots in natural search results can also be harnessed for unleashing PPC ads that rock!

Combined SEO Services and PPC Improves Your Click-Through Rates (CTR) and Helps Grow Your Client Base

Combined SEO Services and PPC Domination

With a combined marketing campaign you now have the chance of dominating both organic and paid sections in related search results. The same keyword sets that proved effective in landing you the top spots in natural search results can also be harnessed for unleashing PPC ads that rock!

Combined SEO Services and PPC Improves Your Click-Through Rates (CTR) and Helps Grow Your Client Base

CTR Increase

A combined SEO and PPC campaign will help you create compelling content, which will prove beneficial for you not only in terms of search ranking but also on generating favourable action and click-throughs from targeted audiences. With a combined PPC and SEO campaign, it also improves the CTR of the individual ads if it were measured separately.

Other similar studies were conducted in the regards including one from SEER interactive which generated a CTR increase from 5.66% to 18.06% when PPC and SEO were combined.

Brand Exposure

A greater exposure for your brand will eventually be translated into a higher favourable responses in the Otago area to both your PPC advertisements and natural traffic to your websites or landing pages.

Your competitors are gunning for the top spot too and for you to keep your rankings high, you need to maintain an integrated approach to your SEO and PPC efforts.

Brand Exposure

A greater exposure for your brand will eventually be translated into a higher favourable responses in the Otago area to both your PPC advertisements and natural traffic to your websites or landing pages.

Your competitors are gunning for the top spot too and for you to keep your rankings high, you need to maintain an integrated approach to your SEO and PPC efforts.

Combined SEO services and PPC Provides
More In-Depth Market Analysis

PPC advertising is great for testing and getting immediate feedback from your targeted market. SEO, on the other hand, provides a more in-depth analysis of consumer behaviour based on long-term traffic, giving you greater insights on other consumer metrics.

Combining both strategies gives you a deeper understanding of your target market – prepping your business up for eventual Otago business growth and development.

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Ready To Get Started?

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