Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

A fresh approach to digital design
& digital marketing Napier

What’s your Digital Marketing Napier Advantage?

No one can deny that digital marketing is changing the way in which we now live, and how business is conducted and experienced. So that leads us to the question. What’s your digital marketing Napier advantage? Digital advertising continues to push the limits of what we thought was near impossible years ago. Without a digital presence, you will find it harder and harder to get your brand or business ahead of the pack as digital media and marketing grows at even greater speeds.

Whether you are new to the business scene or have been pleasing customers for decades, it’s important to understand how digital marketing can develop your business for growth. The path may be scary but it’s now vital for business.

As many start-ups and SME’s have learnt there is no “cookie cutter” template when it comes to thinking and planning your digital strategy. With this in mind, we need to cater to your markets wants, keeping in mind customer satisfaction and personal preference play a huge role in digital growth. Some trial and error marketing is needed to see what exactly works well for your business.

Here is how our Digital marketing Napier Web agency increased our own Digital marketing value.

Digital Marketing Napier easy marketing steps.

Digital Content

Whether on your website, mail campaigns or social media. We have seen the strongest growth and interaction in RICH content. What do we mean by rich? Content that holds value for the person engaging in your brand. Do they learn something by viewing your content? Does is make them happy? Does your company inspire positive tones? These are areas we recommend on highlighting in your digital marketing messages.

Customer experience.

Always strive to enhance your customer experience, especially online. Focus on improving the speed of your website and insure easy navigation – and if your driving revenue from your website, focus on easy to use checkout system and store.

Website platform choice.

Focus on a website or blog platform that you can manage yourself. Digital advancement in website design platform makes it easier now to edit your own content online after the initial design has been completed. This will lower your costs, and help you re-invest the money back into digital exposure.

With these three points implemented, what can you hope to expect? A loyal customer base. By engaging with your customers from the base up you can build a brand your customers can rely on. Where they may seek you out for your service, rather than you trying to find them. Our main goal is not to force sales but rather let your customers ask for it.

As an Napier based web development and web design agency we are here to help you every step of the in making sure your digital marketing messages get seen.

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