SEO - Search Engine Optimisation
You’ve probably heard of the tremendous benefits that can be gained by embarking on a comprehensive SEO campaign to generate leads from organic traffic to your website. You can also invest in paid Google PPC advertising to generate targeted leads, but the best option is to use an integrated approach that combines both SEO and PPC into one campaign.
Combined SEO Services and PPC Lets You Dominate Both Paid & Organic Search Results
With a combined marketing campaign you now have the chance of dominating both organic and paid sections in related search results. The same keyword sets that proved effective in landing you the top spots in natural search results can also be harnessed for unleashing PPC ads that rock!
Combined SEO Services and PPC Improves Your Click-Through Rates (CTR) and Helps Grow Your Client Base
A combined SEO and PPC campaign will help you create compelling content, which will prove beneficial for you not only in terms of search ranking, but also on generating favourable action and click throughs from targeted audiences. With a combined PPC and SEO campaign, it also improves the CTR of the individual ads if it were measured separately.
Other similar studies were conducted in the regards including one from SEER interactive which generated a CTR increase from 5.66% to 18.06% when PPC and SEO were combined.
| Type of listing search results | Average clicks per query (CTR) | Average of ad CTR |
|---|---|---|
| Ad shown only | 19% | 19% |
| Ad and organic shown | 26% | 20% |
Combined SEO and PPC Increases Brand Exposure
A greater exposure for your brand will eventually be translated into a higher favourable responses to both your PPC advertisements and natural traffic to your websites or landing pages.
Your competitors are gunning for the top spot too and for you to keep your rankings high, you need to maintain an integrated approach to your SEO and PPC efforts.
Combined SEO and PPC Protects Your Online Reputation
An integrated SEO and PPC campaign establishes a strong online presence for your brand that will be more than enough to protect your online reputation. 91.5% of Google users rely on first page results and the numbers dwindle after each page by dominating the top pages of search results. Bad publicity won’t even matter.
| Percentage of Google Traffic by Results Page | |
|---|---|
| Page 1 | 91.5% |
| Page 2 | 4.8% |
| Page 3 | 1.1% |
| Page 4 | 0.4% |
| Page 5 | 0.2% |
| Page 6 | 0.2% |
| Page 7 | 0.1% |
| Page 8 | 0.1% |
| Page 9 | 0.1% |
| Page 10 | 0.1% |
Combined SEO and PPC Provides More In-Depth Market Analysis
PPC advertising is great for testing and getting immediate feedback from your targeted market. SEO on the other hand provides a more in-depth analysis of consumer behaviour based on long-term traffic, giving you greater insights on other consumer metrics.
Combining both strategies gives you a deeper understanding of your target market – prepping your business up for eventual domination.
Combining both strategies gives you a deeper understanding of your target market – prepping your business up for eventual domination.
