Google rankings & mobile friendly websites

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet.

Last year, Google started using mobile-friendliness as a ranking signal on mobile searches. Google announced the beginning of a rollout update to mobile search results that increases the effect of the ranking signal - to help your users find even more pages that are relevant and mobile-friendly.

If you've already made your site mobile-friendly, you will not be impacted by these updates.

Editing your site to work on mobile platforms is no longer viable. It is now a necessity to upgrade your website to keep in line with your competitors. Speak to us today about resolving this issue and getting your website mobile ready and also boost your traffic in the process!

Give me a call today if we haven’t already made your site mobile responsive!

Some site owners have googled their sites running routine traffic audits and discovered that Google had added a warning below their search result. The warnings in general read “Your page is not mobile friendly.”

Many older website sites were designed for viewing on computers. The way that a smart- phone or tablet displays websites is different. Because of smaller screen sizes and different operating systems, certain websites appear in a more linear style when viewed from a mobile device. While this is sometimes not an issue, in most cases websites can be rendered unworkable by the difference in display.

If you are among this group, please put your mind at ease. The warnings are only visible to the site owners, themselves. Google determines the site owner by keeping track of your IP and matching it against the IP from which the site has been edited or published. Those from other computers who run the same Google search will still see your site in the same place in their results, but the warning will not be there. This is not a deterrent for your customer base. It is simply an experiment Google has undertaken to see if the warnings will increase mobile friendliness from already established websites like yours.

However, if you are seeing this warning regarding your website, the warning being hidden from searchers doesn’t solve your primary problem. The concern many website owners have is that the warning will prevent people from viewing their website. In fact, the warning is a useful heads up that your site is unworkable from a mobile device.

With most searches now coming from mobile devices, you want to be sure that those who find you on their tablet or smart phone are going to be able to retrieve all the same features and information as those who use a laptop or other computer. Most people, when they click on a non-mobile friendly website from their mobile device will see a jumbled mess of unclickable and unreadable content. When this happens, they are more likely to move on to one of your competitors’ websites than they are to seek out a desktop computer to view your website from for a better experience.

Give me a call today if we haven’t already made your site mobile responsive!

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