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5 Steps to Tell if Your Website is Mobile Ready

Every now and then companies tell me that their mobile Web traffic is still too low for them to prioritize it over the traditional PC Web. While few can doubt that the latter is still prevalent among customers, in reality, many brands are experiencing low traffic due to the poor user experience afforded to those accessing via…
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Why Short Loading Times Are Essential for Your Website

Here at Austin Digital, we’re fond of making quickly loading websites. We have all visited websites only to be greeted with frustratingly long loading times. Poor web design could lead to poor website performance and this has often been cited as the number one reason for people abandoning a page. In order to keep your…
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Study your competitors’ sites

If you want to set your business apart from your competitors, then you need to know what you’re up against. Take a look at the websites of other businesses that offer similar content, products or services. See what kind of deals and proposals they present to their customers so that you can provide comparable prices and products. Examine how your competitors use their sites and try to make your site better. Competition is fierce among almost any industry. You have to be willing to research your rivals in order to put your business ahead in terms of Internet traffic.
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Make it well organised

Having a website doesn’t do your business any good if your customers can’t find what they’re looking for. Make sure that you properly organize the layout of your site so that readers can sort through it with ease. Large print and well-placed tabs can help your viewers get to the pages they’re looking for more easily.
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Update content often

Most businesses don’t just want customers; they want repeat customers. The same goes for your website. If you want people to view your website again and again, you have to give them a reason to come back. Try to change something on your website as often as possible. If you sell a product, write posts about daily promotions or specials you’re offering, as well as any new items available for purchase. You might also inform page viewers about the latest features on your site or improvements within your company. Even book reviews or journal articles that somehow relate to your business can flesh out your website.
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Keep it professional

When developing a business website, it’s important to make sure your graphics, colors, fonts and content are all of good quality. Your design elements should reflect your professionalism so that anyone visiting your site will be assured you know what you’re doing. If you don’t feel confident in your design abilities, consider hiring a web designer to help you craft something that suits your style and is appropriate for your business model.
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