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Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

Felix Baumgartner didn’t feel a thing

On the 14th of October 2012 Austrian daredevil Felix Baumgartner became the first skydiver to complete a free fall jump from the stratosphere back to earth. He used a helium balloon to ascend to an incredible 39km above the earth. On his descent he reached an...

Sweet and Salty Stories

I’m not a big popcorn eater but I do have a weakness for Sweet and Salty popcorn made by Sweet As Popcorn in Raglan, NZ. There’s something about the contrast of sweet and salty flavours and the way that they interact with my palate that I find intriguing and...

Forget storytelling and start storymaking!

Imagine for a moment, that you have invented something totally novel that will revolutionise the world. Your ‘Aha!’ moment has arrived. You can’t believe no one has thought of this thing! It’s going to be fantastic and life-changing! You spend months building the...

What can content marketers learn from Dr Seuss?

Dr Seuss, one of the world’s greatest storytellers, can teach us Thing One and Thing Two about inspired story-driven content marketing. “If you never did, you should. These things are fun and fun is good.” Don’t be afraid to try something new – it might be FUN....

Are customer stories the new case studies?

Content is the single most cost-effective way to project to the world who you are and what you do. So why are we still using boring old case studies as a means to propel business? We are evolutionarily wired for stories. Reading stories releases neurochemicals that...

Are you telling your story or leaving it to chance?

You’re telling a story whether you know it or not. It’s been said time and time again that we are wired for stories. From cavemen drawing on walls to stories passed verbally from generation to generation, it’s simply in our genes. Our brains like to process...

Has your content marketing lost the plot?

There are seven model plots on which all storytelling is based. Are you using one to tell an effective story?  No matter where we are from, we have shared points across cultures and histories that wire us to respond to one of seven basic plotlines. Using these...

How to elevate your content with storytelling

We all know that wading through the multitude of content on the internet can be tedious and mind-numbing. It is a crowded, noisy place. In the age where content is king, where facts are not enough to engage customers, how do you catch interest?...

Web design trends in 2018 – New Zealand

Web design is constantly changing from year to year. Here are some trends that are making it big in 2018. Hand-Drawn Fonts Just look on Instagram to see how viral custom hand-drawn fonts are becoming in recent months. These unique typefaces add character and charm as...

B2B New Zealand

At Austin Digital we provide B2B New Zealand marketing and digital solutions that build real relationships.

Why, How, What

The factors that we look to include in every part of our business philosophy in B2B New Zealand marketing stems from building relationships.

B2B New Zealand marketing allows you to start making sure that you can form a specific bond with everyone that you message, finding a means of keeping them interested and engaged in what you have to say and offer. This is very important, as it ensures that you can build that vital, authentic relationships

01.  B2B starts with “Why?”

When it comes to B2B New Zealand marketing, it’s vital that companies work with people who can be truly appreciated. One of the most challenging parts of B2B New Zealand marketing is getting that relationship right. When targeting businesses, the key word is targeting. When you try and market to the public, people accept that your message has to be a bit wider, a touch more generic. They don’t expect every message to be tailored to their exact wants and needs. When targeting a business, though, you have no excuse for not being as accurate as you can when it comes to how your business performs in the public’s eye.

At Austin digital, we provide B2B New Zealand marketing solutions that can be as extensive and relationship-driven as you need. Not only does that require a lot of work and challenge on your part, but it ensures that you need to put in the time to really know the best businesses to target. The message then has to be tailored to each business targeted, showing them that you aren’t just flash-mailing every business. Rather you want to build relationships that last.

02. How

If you are looking for a means of making sure that your business can grow and change to fit the needs of any digital marketing campaigns intended, you know where to start. We’ll ensure that you can get all the help, assistance and expertise that you could possibly need to get the job done just as you had intended.

We can work with you to find the depth and detail that makes you stand out from the other businesses marketing around in the same industry. With our help, it’s never been easier to show yourself as a business that listens, learns and cares! Contact us today you leading B2B agency in New Zealand.

B2B New Zealand agency Austin Digital for direct marketing strategies at B2B New Zealand digital design agency Austin Digital we specialise in e-commerce B2B Solutions

03. What makes working with our B2B New Zealand marketing team practical

When you work with us, we make sure that you can put into place the building blocks and foundations of lasting success. This means that, when working with us, you have a better chance of:

• Creating a mentality that shows to the businesses that you contact that you actually care, that you can be of assistance to them, and that you have the means to improve their own business.

• Ensuring that you have an New Zealand related business plan that can be trusted. When offering more tailored approaches to people in a B2B New Zealand marketing campaign, it shows that you have done some groundwork beforehand.

• Creating a relationship that might flourish in the long-term. This also helps to show that your business is going to offer assistance and wait to provide it. Many B2B New Zealand marketing campaigns try and push a “buy now!” approach – we look to cultivate a relationship that shows you are here to help regardless of the time.

• Providing a message that fits the kind of things that they like to hear about their own business. This means that by having a more targeted message that looks to build a relationship as well as sales, that you give them a reason to believe in your business and your ability to research.

Overall, we make sure that as a B2B New Zealand marketing campaign that there is enough work being put in on the back-end. Great people and the great product or service are the very core of our business and yours. Attention to detail in any marketing campaign is vital, so let us help you be as detailed as you can be!

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Ready To Get Started?

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