Fear is contagious. So is hope

The beauty and simplicity of the above quote struck me while reading an article by Mark Schaefer. I consider it an apt guide for crisis management of the times we live in. It occurred to me that as we face the global predicament created by COVID-19, we as leaders have...

A 4-step marketing process to score a home run

It happens in the movies. A hard-working guy slogs through the days failing to win customers. A chance meeting turns into the moment that becomes his breakthrough, and customers begin to multiply, turning him into a success. This may only happen for a very few of us –...

6 narrative strategies for business leaders.

If you lead your staff using proven narrative strategies, you’ll get results. Microsoft does it. Nike does it. Saatchi & Saatchi and the World Bank do it. Proctor & Gamble has hired movie directors to teach their executives how to do it. Motorola, NASA, 3M,...

What do Trump, Oprah and Steve Jobs have in common?

They each illustrate the power of an effective narrative. We may not like the narrative, but there’s no doubt that each rose to be incredibly influential – in part due to their skill in delivering a good brand story. So, what can we learn from their methods? First,...

What’s in your sacred bundle?

A two-foot long grizzly bear’s paw, a red flannel and an old twist of tobacco. These are a few of the items kept at the American Museum of Natural History in a sacred bundle that belonged to a Native American tribe. Sacred bundles were guarded as precious items and...

The terroir of branding.

In early November, Marlborough winemakers raised a glass to celebrate the trademarking of the Appellation Marlborough Wine (AMW) certificate in international markets. The AMW label ensures global consumers that 100% of the Sauvignon Blanc in that wine was grown in the...

The Law of Scarcity and the rebranding of the potato.

Here’s a tale from the 1700’s that beautifully demonstrates the Law of Scarcity. Old Frederick the Great ruled the Kingdom of Prussia for 46 years.  The the self-declared King of Prussia (nicknamed Old Fritz) had many military victories, was a gifted musician (he...

Powerful story beginnings that captivate.

Powerful beginnings are the thrust of any good story. I love spending a night out at the movies. The smell of the popcorn, the excitement in the atmosphere. The hush of anticipation when the lights go down. The opening lines, a powerful beginnings that take you on a...

Visual storytelling

My favourite thing on Facebook – and probably the entire worldwide web if I’m completely honest – is a group that is all pictures. But every one of those pictures tells a story – neigh, it MAKES a story. The group is called “As Seen Through Horses’ Ears” (now you can...

Are you telling overdog or underdog stories?

I attended a function recently and was introduced to a guy I hadn’t met before. He asked me what I did, and then cut me short and proceeded to spend 20 minutes telling me all about his wonderful life. How well his business was doing, his six-figure income that was...

B2B Bay of Plenty

At Austin Digital we provide B2B Bay of Plenty marketing and digital solutions that build real relationships.

Why, How, What

The factors that we look to include in every part of our business philosophy in B2B Bay of Plenty marketing stems from building relationships.

B2B Bay of Plenty marketing allows you to start making sure that you can form a specific bond with everyone that you message, finding a means of keeping them interested and engaged in what you have to say and offer. This is very important, as it ensures that you can build that vital, authentic relationships

01.  B2B starts with “Why?”

When it comes to B2B Bay of Plenty marketing, it’s vital that companies work with people who can be truly appreciated. One of the most challenging parts of B2B Bay of Plenty marketing is getting that relationship right. When targeting businesses, the key word is targeting. When you try and market to the public, people accept that your message has to be a bit wider, a touch more generic. They don’t expect every message to be tailored to their exact wants and needs. When targeting a business, though, you have no excuse for not being as accurate as you can when it comes to how your business performs in the public’s eye.

At Austin digital, we provide B2B Bay of Plenty marketing solutions that can be as extensive and relationship-driven as you need. Not only does that require a lot of work and challenge on your part, but it ensures that you need to put in the time to really know the best businesses to target. The message then has to be tailored to each business targeted, showing them that you aren’t just flash-mailing every business. Rather you want to build relationships that last.

02. How

If you are looking for a means of making sure that your business can grow and change to fit the needs of any digital marketing campaigns intended, you know where to start. We’ll ensure that you can get all the help, assistance and expertise that you could possibly need to get the job done just as you had intended.

We can work with you to find the depth and detail that makes you stand out from the other businesses marketing around in the same industry. With our help, it’s never been easier to show yourself as a business that listens, learns and cares! Contact us today you leading B2B agency in Bay of Plenty.

B2B Bay of Plenty agency Austin Digital for direct marketing strategies at B2B Auckland digital design agency Austin Digital we specialise in e-commerce B2B Solutions

03. What makes working with our B2B Bay of Plenty marketing team practical

When you work with us, we make sure that you can put into place the building blocks and foundations of lasting success. This means that, when working with us, you have a better chance of:

• Creating a mentality that shows to the businesses that you contact that you actually care, that you can be of assistance to them, and that you have the means to improve their own business.

• Ensuring that you have an Bay of Plenty related business plan that can be trusted. When offering more tailored approaches to people in a B2B Bay of Plenty marketing campaign, it shows that you have done some groundwork beforehand.

• Creating a relationship that might flourish in the long-term. This also helps to show that your business is going to offer assistance and wait to provide it. Many B2B Bay of Plenty marketing campaigns try and push a “buy now!” approach – we look to cultivate a relationship that shows you are here to help regardless of the time.

• Providing a message that fits the kind of things that they like to hear about their own business. This means that by having a more targeted message that looks to build a relationship as well as sales, that you give them a reason to believe in your business and your ability to research.

Overall, we make sure that as a B2B Bay of Plenty marketing campaign that there is enough work being put in on the back-end. Great people and the great product or service are the very core of our business and yours. Attention to detail in any marketing campaign is vital, so let us help you be as detailed as you can be!

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